Strategic Planning for CSOs

1. Strategic Planning for CSOs Part 2 – Analysis & Action Rob Fuller Director of Entrepreneurship Beyster Institute

2. The Basic Elements of Strategic Planning Vision & Mission Strategy Action Plans Resulting Actions Desired Outcomes MEET U.S.

3. The Nine Tasks of Strategic Planning MEET U.S.

4. 3. Conduct SWOT Analysis. MEET U.S.

5. 4. Prioritize issues, problems, opportunities & threats MEET U.S.

6. 5. Choose appropriate goals and strategies. MEET U.S.

7. SWOT Analysis Internal External + _ MEET U.S.

8. Strategy Supports Your Vision • Achieves business and personal goals • Meets current and emerging market needs • Maintains competitive advantage MEET U.S. 3_D

9. Strategy = Strategic Direction Strategic direction dictates the company’s focus: • Creates commitment to concentrate and specialize for a set period of time • Allocates company resources for implementation • Aligns staff by sharing a common vision and overall business strategy • Develops the map on how the vision will be achieved over time MEET U.S. 3_E

10. What is an Action Plan? • A Plan To achieve a Goal • An Action Plan • Identifies Action Steps • Assigns Deadlines • Assigns Responsibility MEET U.S.

11. What is an Action Plan? • An Action Plan should also: • Identify Potential Problems & Opportunities • Include Preventive Action • (Facilitative Action) • Provide Contingent Actions • Alarms to trigger Contingent Actions MEET U.S.

12. Need A Process • Don’t “reinvent the wheel” • Experience counts • Process → Repeatable MEET U.S.

13. Action Planning Process • State the End Result Succinctly • Specify the Action Steps • Identify Potential Problems/ Opportunities • Determine Likely Cause(s) • Develop Preventive/Facilitative Actions • Design Contingent Actions • Build in Contingency Alarms • Implement the Plan MEET U.S.

14. State the End Result State as a SMART Goal MEET U.S.

15. What is a Goal? • A Desired End Result • Provides Visibility • What to accomplish • Where it will occur • When it will be done MEET U.S.

16. Goal Setting Guidelines S M A R T Goal • Specific • Measurable • Action-Oriented • Realistic • Time-Bound MEET U.S.

17. What Does a SMART Goal Look Like? “Open an office” • Open a new branch office • Open a new customer service office • Open a new customer service office in Marina Mall • Open a new customer service office in Marina Mall by the end of Dec 2006 MEET U.S.

18. Specify the Action Steps • C→B→A approach • Once you know the goal, ask: • What has to happen immediately prior for that result to occur? • How likely is that event or circumstance? • Assign a Deadline • Assign a Responsible Person MEET U.S.

19. Action Steps MEET U.S.

20. Identify Potential Problems Ask: • What could go wrong? • What has happened in the past? • What problems can be foreseen? MEET U.S.

21. Determine Likely Causes • What specific things would be likely to cause this effect? • Experience • Other people’s input MEET U.S.

22. Identify Potential Problems MEET U.S.

23. Design Effective Actions • Effective Actions for Future Problems/Opportunities • Preventive • Contingent • Facilitative MEET U.S.

24. Contingent vs. Preventive Action • Contingent Action • First thought • Most common • Preventive Action • Prevent cause, prevent problem MEET U.S.

25. Build in Contingency Alarms • Know When to take Which action • Occurrence of condition • Non-occurrence of condition • Triggers a Contingent Action (back up measure) MEET U.S.

26. Contingency Planning MEET U.S.