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Communicating with Olympia Meeting with a Purpose

Communicating with Olympia Meeting with a Purpose. Association of Washington Cities Prepared by Northwest Public Affairs, LLC. AGENDA Meeting with a Purpose. AWC Legislative Communications Key Messages Effective One-on-one Meetings Your Voice - Direct Communications

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Communicating with Olympia Meeting with a Purpose

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  1. Communicating with OlympiaMeeting with a Purpose Association of Washington Cities Prepared by Northwest Public Affairs, LLC

  2. AGENDAMeeting with a Purpose • AWC Legislative Communications • Key Messages • Effective One-on-one Meetings • Your Voice - Direct Communications • Indirect Communications – Your Voice & Others

  3. AWC Legislative CommunicationsCurrent Information & Timely Response • AWC Legislative Bulletin – Every Friday • Rapid Response to AWC Action Alerts • The Issue • The Timing • Key Points • AWC Legislative Home Page - Daily

  4. Key Messages2005 State of Washington Cities • It’s about our jobs, Washington’s economy & our quality of life Strong cities strengthen Washington’s economy and preserve our quality of life. • The perfect financial storm hit WA cities All at once, Washington cities are facing the cumulative impact of severe fiscal issues.

  5. Key Messages2005 State of Washington Cities • Cities have made tough choice already Washington cities responded by making tough choices, and many are at a financial crossroad. • Working Together Washington cities and the state need to work together – to address the basics, ensure good jobs, build a stronger economy, and preserve our quality of life.

  6. Effective One-on-one’sMeeting with a Purpose • Get Acquainted, Build Relations • Information, Education about an issue • Request support or opposition • Strategy, What’s needed to pass or defeat? • Request leadership on the issue • Build community awareness

  7. Effective Meetings - Be Prepared • Know the Bill Number • Why it matters locally – best arguments • Whose voices matter to the issue? Appealing on behalf of… • Local Public Opinion, Examples • Leave Behinds, References

  8. Effective Meetings, Get to the point • Ask directly, wait for a response. • No excuses – Be Polite, firm in position. • Anticipate resistance. • Clarify position, if not sure. • Take notes, for the record.

  9. Effective MeetingsAnticipate Resistance • … Not on the Committee • … It’s too late • … Need to know more… • … Not enough money • … Not heard from constituents • … Too many other things competing • … Other priorities • Etc.

  10. Effective MeetingsOffer Community Support • Community Forums • City Information • Letter to the Editor, Call in shows • Op-eds • Joint Appearance • Others to write or call • Public Acknowledgements

  11. Effective MeetingsAlways Follow up • Thank you – in writing • Restate position – in writing • Offer support – call attention (or not) • Letter to the editor, op-ed, reporters • Public Acknowledgements

  12. Effective AdvocacyCommunity Awareness • Information first • City Meetings, Newsletters • Web Sites, Email chains • Opinion Leaders, Business & Civic Groups • Op-eds, Letters to the Editor

  13. Your Voice - Postcard or Letter • Handwritten, Personal • Taking the time to write… • Will it get there in time? • Name and return address • Personal Thank you follow up.

  14. Your Voice - E-mail • Personal • Immediate, Convenient • Quick turnaround, unpredictable schedules • Ask two friends… • Personal thank you, follow up.

  15. Your Voice – Legislative Hotline • 800-562-6000, Toll-free 8 a.m. to 8 p.m. Mon.-Fri., 9 a.m. – 1 p.m., Sat. • Quick, Convenient • Leave a short message • No questions or debate

  16. Your Voice – Personal Calls • One-on-one relationship • Immediate & long-term • Urgency, priority of issue • Leave cell or convenient callback number • Personal thank you, follow up.

  17. Your Voice - Public Forums • Building public awareness • On the media radar screen • Legislators “on-the-record” • Opportunity to urge or thank publicly

  18. Your Voice - Letters to the Editor • Dailies and Weeklies • For all to read… • Build public awareness • Urge action, others to contact • Opportunity to urge and/or thank publicly

  19. Your Voice – Opinion Editorial (Op-ed) • 800-1000 words, Daily or Weekly • Make the case - Your Opinion & Why? • Urgency and importance • Urge support or opposition – be specific • Encourage others to call and write

  20. Your Voice - Reporters, Ed Boards • Local Reporters, Columnists • Olympia Reporters • Local Editorial Boards

  21. Good Luck ! Association of Washington Cities Northwest Public Affairs, LLC

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