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The Membership Top 10 - 2018 All Indiana District Conference

Discover the top 10 strategies to grow your Rotary Club, increase member engagement, and attract new members. Embrace change and be the inspiration!

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The Membership Top 10 - 2018 All Indiana District Conference

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  1. The Membership Top 10 - 2018 All Indiana District Conference Brent D. Rosenthal, PDG Zone 30 Rotary Coordinator

  2. Our favorite Hoosier is back! The David Letterman Show – June 30, 2019! The Top 10 Reasons Your Rotary Club Grew in 2018-2019!

  3. BE THE INSPIRATION “We are a membership organization first. And if we want to be able to serve, if we want to succeed in our goals, we have to take care of our members first.” Barry Rassin, Rotary International President 2018-2019

  4. Rotary’s Leaky Bucket Syndrome

  5. 1. You treated your members like Customers Happy Customers: • Are more active • Attract new members • Are more likely to become long-term Rotarians!

  6. 2. Your Club Provided Value to the Members Why should someone join your Rotary Club?

  7. What is Your Club’s Value Proposition? Each Rotary Club is Unique!

  8. 3. You made sure all members were engaged (participated) in Rotary activities. Meaningful participation is the key to member retention!

  9. What is “Engagement?” • Meetings • Service projects • Social events • Networking events • Fellowship opportunities

  10. Rotary should allow members to pursue their service passions!

  11. 4. You Made your Club Attractive to Members Did you “recruit” your spouse? Your friends?

  12. 5. Your Club Offered Activities in AllFive Avenues of Service Action = Attraction!

  13. 6. You Asked the Right Questions -“Why” and “What” Membership Growth Starts with WHY?

  14. 7. You introduced Flexibility to Your Club • You varied your meeting schedule or format.  • You added service and social activities. • You chilled on attendance requirements.  • You introduced multiple types of membership.  • You brought Rotaractors into the club. 

  15. 8. You Emphasized the Value of Rotary Relationships

  16. 9. You Told Rotary’s Story – You told YOUR story!

  17. Let the World Know We arePeople of Action!

  18. 10. You Had Fun!!

  19. Lighten Up and Smile a Bit!!!!

  20. And one to grow on:11. You Embraced Change “There is nothing so sacred in Rotary that it cannot be set aside for things better.” Paul Harris

  21. Definitely NOT in the Top Ten 1. “Recruiting” mindset 2. Obsessing over attendance 3. Roster purging

  22. Membership Best Practices Simple Ways to Grow Your Rotary Club PDG Brent D. RosenthalZone 30 Rotary Coordinator

  23. AttractingNew Members • Know and promote the unique benefits and value of Rotary membership. • Share your Rotary story! • Invite people to a club event (service or social) – and make sure it’s fun! • Make sure your club has a friendly atmosphere with opportunity for fellowship (exciting programs are a plus but not necessary). • Publicize club events and activities!

  24. Best Practices • Learn potential and current members’ passions. • Learn what they want from Rotary membership. • Do not bring in new members who won’t fit in (refer them to other clubs!). • Pre-induction disclosure of expectations and obligations of Rotary membership.

  25. More Best Practices • Immediately train and orient new members to the club and to Rotary; • Immediately involve new members in activities consistent with their passions. • Increase your club’s “value proposition” – focus on value to members. • Strive to be strong in all Five Avenues of Service.

  26. More Best Practices • Consider adopting a Touchpoints program. • Consider “class projects” and “flash projects” • Have plenty of social and family activities. • Groom new members for leadership roles.

  27. More Best Practices • Obtain continual feedback from members about satisfaction with the club and its activities. • Make changes to ensure members’ continued satisfaction: projects, activities, meeting time and location, even club traditions! • Monitor member participation and intervene.

  28. Be Flexible! Consider: • Changing your meeting schedule.  • Varying your meeting format.  • Relaxing attendance requirements.  • Offering multiple membership types.  • Inviting Rotaractors to be members of your club. 

  29. Here’s a Thought Every club should have at least one “non meeting” event (social activity, hands-on service project) every month!

  30. And Finally…. Embrace change as good! Cultivate an atmosphere of entrepreneurship, progress, optimism and excitement. Membership growth is a matter of whole club excellence, not just numbers!

  31. The Take-away • The most important issue for all of Rotary is to grow to ensure our continued service. • Membership growth requires we treat members as our customers, giving them the value they seek from Rotary. • We must make Rotary more attractive to women, minorities and the millenial generation, as well as our “experienced” members. • Membership growth can only happen if we make it a priority and are willing to make changes we need to be relevant to the next generation. Service Above Self remains first, last, and always our #1 mission!

  32. THANK YOU!For more information… PDG Brent D. RosenthalRotary Coordinator, Zone 30brent.rosenthal1@gmail.com(614) 595-8424

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