60 likes | 243 Views
3D Simulation and Serious Games Market Summary. The 3D Simulation and Serious Games Market. It is large, growing and merging. 3D Government and Defense Simulation Market Value = $16 bn +¹. Virtual Worlds Market Value = $8bn 4. Serious Games Market Value $1.5-2bn²,³.
E N D
The 3D Simulation and Serious Games Market • It is large, growing and merging • 3D Government and Defense Simulation Market • Value = $16 bn +¹ • Virtual Worlds Market • Value = $8bn4 • Serious Games Market • Value $1.5-2bn²,³ 1 http://halldale.com/news/defense-3d-visualization-simulation-and-training-market-grow-quickly 2 http://eonrealityblog.wordpress.com/2009/09/08/the-1-5-billion-simulation-based-learning-market 3 http://www.futurelab.net/blogs/marketing-strategy-innovation/2007/10/serious_games_sizeable_market.html 4 http://www.strategyanalytics.com/default.aspx?mod=PressReleaseViewer&a0=398
Developing Trends in the Simulation Market5 • PC Based Delivery • Mobile Based Delivery • Web-Based 3D Delivery • Interoperability of Technologies • A wider user group • New use cases 5http://www.scs.org/pubs/jdms/vol3num1/JDMSvol3no1Smith3-10.pdf
Why the upsurge in games and sims? • Sheer numbers of “disappointed, disillusioned and disappeared learners” that exist at work and education • Need to dramatically improve “workers’ skills to prosper in the global economy” • Increasing ‘media savvy’ and ‘digitally native’ workforce • Motivational power of games – Q.E.D. Brain Training
Learning Benefits of 3D games and sims • High engagement • High presence and immersion • Context relevance • Safe failure • Problem Solving/Decision Making • Skills acquisition and practice • Feedback and measurement