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UNIT B EVOLUTION AND MOVEMENT OF FASHION

Explore the impact of historical events on fashion evolution in the 40's, including the influence of World War II, the emergence of American designers, the introduction of the bikini, and the postwar fashion freedom. Learn about iconic fashion trends, designers, and the return to more feminine designs with Christian Dior's "New Look". Create a poster showcasing current fashion looks inspired by the 1940s, 1950s, and 1960s.

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UNIT B EVOLUTION AND MOVEMENT OF FASHION

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  1. UNIT BEVOLUTION AND MOVEMENT OF FASHION The 40's 2.03 Recognize the relationship between historical events and fashion evolution.

  2. Mood of the decade • World War II • Women re-entered the workforce • Parisian Fashion houses closed their doors due to German invasion of Paris • American fashion designers emerged • Shorter skirts • Sloppy Joe sweaters • Bikini introduced

  3. Sloppy Joe Sweater

  4. On July 5, 1946, French designer Louis Reard unveils a daring two-piece swimsuit at the Piscine Molitor, a popular swimming pool in Paris. Parisian showgirl Micheline Bernardini modeled the new fashion, which Reard dubbed "bikini," inspired by a news-making U.S. atomic test that took place off the Bikini Atoll in the Pacific Ocean earlier that week. The First Bikini

  5. Mood of the decade World War II (cont.) L-85 (General Limitations Order) restricted amount of fabric used in production of apparel. Designers had to create fashions that would remain stylish through multiple seasons. A new style of suits for women had short skirts and short jackets of twenty-five inches or less in length. Sheath evening dresses replaced the long flowing gowns of the thirties.

  6. Sheath Dresses • Long and straight

  7. Mood of the decade World War II (cont.) Restrictions limited use of silk, wool, rubber, metal Tailored masculine-looking suit The young danced the jitterbug.

  8. Mood of the decade Postwar fashion freedom Women wanted a return to more feminine designs. Christian Dior introduced the “New Look” with rounded shoulders, fuller bustlines, and fuller skirts fifteen inches off the ground. Paris was re-established as the center of the fashion world.

  9. The New Look – Christian Dior

  10. People who influenced fashion • Christian Dior—designer of the “New Look”; first to license name • Norman Norrell—winner of the first Coty American Fashion Critics Award; founder of CFDA • Cristobal Balenciaga—known for huge evening coats, long, full skirts, pillbox hats, and chemise dresses

  11. Balenciaga

  12. People who influenced fashion • Jacques Fath—first French designer to export designs to the United States • Elsa Schiaparelli — known for surreal designs and bold use of color • Adrian—Hollywood costume designer whose screen fantasies influenced street fashions

  13. Fath and Schiaperelli

  14. Adrian

  15. Your Assignment • Create a poster or PP. • The poster will show current fashions that reflect fashions from history. • Select three current looks or garments from magazines. Cut them out and glue to poster. • Label each outfit as the decade that it reflects. • For example: 1940s, 1950s, 1960s

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