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Colt Murray Christine Ibara Sarah Smith

Colt Murray Christine Ibara Sarah Smith. Amazon Background. Based in Seattle, Washington Founded in 1995 by Jeff Bezos Started as a book retailer Now offers everything from books to jewelry to automotive supplies IPO in 1997, traded on Nasdaq. Amazon Background. Fortune 500 Company

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Colt Murray Christine Ibara Sarah Smith

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  1. Colt Murray Christine Ibara Sarah Smith

  2. Amazon Background • Based in Seattle, Washington • Founded in 1995 by Jeff Bezos • Started as a book retailer • Now offers everything from books to jewelry to automotive supplies • IPO in 1997, traded on Nasdaq

  3. Amazon Background • Fortune 500 Company • Global leader in e-commerce • Operates sites in UK, Germany, France, Japan, Canada and China • Intratype Competition – Barnes & Noble

  4. Strengths • Reported revenue in 2006 was 13.15 billion • No brick and mortar location • Wide product range • Strong brand equity • Service non-internet users with catalogs • Strong partnerships

  5. Weaknesses • No brick and mortar stores • Difficult to get direct customer service through website • Limited advertising • No 24 hour customer service • No customer interaction

  6. Opportunities • Advertising • More distribution • Open a brick and mortar store • Larger international presence

  7. Threats • Possible identity theft • Low barriers to entry = increased competition • Economic conditions • Consumer to Consumer commerce • Oil costs increase shipping/transportation costs

  8. Bibliography • http://www.amazon.com/Company-History-Products-Careers/b?ie=UTF8&node=14237851 • http://www.youtube.com • http://www.yahoofinance.com • http://www.fundinguniverse.com/company-histories/Amazoncom-Inc-Company-History.html

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