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Public Service 2006-2007

Public Service 2006-2007. Committee Organization. Co-Chairs/Account Executives Creative Director 3 Art Directors Media Director Copywriter. Selection of Non-Profit. Press Release written and distributed to local media outlets. Questionnaire application posted on website.

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Public Service 2006-2007

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  1. Public Service 2006-2007

  2. Committee Organization • Co-Chairs/Account Executives • Creative Director • 3 Art Directors • Media Director • Copywriter

  3. Selection of Non-Profit • Press Release written and distributed to local media outlets. • Questionnaire application posted on website. • Response received from over 50 Central Florida non-profit organizations.

  4. SOAR™Speaking Out About Rape SOAR™ was founded in 1999 by Kellie Greene, a sexual assault survivor driven by the desire to educate society about the challenges a survivor faces in the aftermath of a sexual attack. SOAR’s mission is to empower survivors of sexual violence and enhance the public’s understanding and acceptance of rape victims through national awareness, education, and prevention programs.

  5. Research • In 2005, Orange County ranked 2nd among Florida counties for the most incidents of forcible rape - FBI Uniform Crime Report. • Nearly 8% of rape/sexual assault victims are male - National Crime Victimization Survey. • In 2005 only 38% of rape/sexual assaults were reported to the police - National Crime Victimization Survey.

  6. Objectives Primary - To raise the general awareness of SOAR’s presence within the Central Florida community and reinforce there is an outlet for victims to seek support and help through public relations tactics and targeted media placement. Secondary - Establish a new brand identity.

  7. Tactics • Creative = Logo, Informational Brochure, Ad Campaign • Media Campaign • Public Relations • Fundraiser

  8. WINGS™ Logo

  9. SOAR Informational Brochure

  10. Ad Campaign

  11. April 2007 - National Sexual Assault Awareness & Prevention Month • :15, :30, and :60 Radio PSA’s • Ad placement in all 4 issues of Orlando Weekly in month of April • Press Release distribution • 300-word editorial 1/2-page, 4C ad in M.D. News Magazine

  12. Fundraising • Annual Media Auction • 50% of proceeds benefit SOAR • 50/50 Raffle at May OAF Luncheon

  13. Media Auction Collateral

  14. Media Auction Program

  15. Results • Over $3,500 raised for SOAR between the Auction and the May Luncheon • Over $4,500 of donated print ad space • 82 more inquiries during the month of April • 3 area doctors called in response to the ads and editorial in M.D. News

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