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Linkedin Optimization

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Linkedin Optimization

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  1. LINKEDIN OPTIMIZATION Sania Zubair

  2. WHAT IS LINKEDIN? LinkedIn is a social networking platform primarily used for professional networking and career development. It allows users to create profiles highlighting their work experience, skills, and education, connect with other professionals, join groups, share content, and find job opportunities.

  3. FEATURES User Profile Networking Job Listing Company Pages Content Sharing Groups LinkedIn Learning Endorsement

  4. User Profile: Information about an individual user, often including their name, contact details, work experience, education, skills, and interests. • Networking: Building relationships and connections with other professionals for mutual support, advice, and potential career opportunities. • Job Listing: A posting by a company or organization advertising an available position or job opening. • Company Pages: Profiles created by businesses or organizations on social networking sites like LinkedIn to showcase their brand, products, services, and job opportunities • Content Sharing: Sharing information, articles, images, videos, or other media with others through social media platforms, email, or other communication channels.

  5. Groups: Online communities or forums where individuals with similar interests, backgrounds, or professions can connect, discuss topics, and share resources. • LinkedIn Learning: An online platform offering courses and tutorials on a wide range of topics, often related to professional development, skills enhancement, and career advancement. • Endorsement: A feature on LinkedIn where connections can publicly affirm or validate the skills listed on a user’s profile, providing credibility and recognition for their abilities.

  6. WHY LINKEDIN? LinkedIn offers several unique benefits that make it a valuable platform for professionals: • Professional Networking: LinkedIn provides a platform for building and Job Opportunities: It serves as a powerful tool for job seekers, allowing them to search for job openings, apply for positions, and connect with hiring managers and recruiters. • Career Development: LinkedIn offers resources such as LinkedIn Learning, industry insights, and career advice to help professionals enhance their skills, stay updated on trends, and advance their careers.Personal Branding: Users can create a professional profile showcasing their skills, experience, and achievements, which helps in establishing credibility, increasing visibility, and attracting opportunities. • Content Sharing: The platform enables users to share articles, updates, and insights related to their industry or profession, allowing them to engage with their network and position themselves as thought leaders.

  7. Company Pages: Businesses can create company pages to showcase their brand, culture, products, and services, and attract talent or engage with customers.Research and Insights: LinkedIn provides valuable data and insights into industries, companies, and professionals, which can be used for market research, competitive analysis, and networking purposes.

  8. LINKEDIN PROFILE Profile Pic1. 400 x 400 pixels2. Professional3. Headshot4. Smile and eye contact.5. Solid background6. High quality image7. Use same pic on all social media platforms 8. Prefer current kook picture

  9. Banner: 1.1584 x 396 pixels. 2. High quality image 3. Along with profile pic 4. Simple and visible 5. Reflect your expertise / Industry6. Update it after a period of time 7. Use ‘CTA’ words like Connect, Message us etc.

  10. PROFILE TITLE:1. Understand your roll.2. Narrow down your Niche like SEO Specialist, E-mail Marketing, etc.3. Identify relevant Keywords 4. Insert relevant Keywords after your job title to emphasize your skills and industry expertise.5. Highlight achievements/ qualification Like Project Leader, Project Manager etc.6. Incorporate states, ROI etc, example; Digital Marketing Manager etc. 7. Increase 50% traffic of website in 6 months.

  11. SUMMARY OR ABOUT: 1. Define your target audience, clients and write for them. 2. Begin with a completing hook--- it could be a thought provoking question/client’s pain point 3. Introduce yourself 4. Highlight your unique values and what sets you apart from crowd.5. Share your key skills / achievements/ journey.6. Keep summary readable.7. Add bullet points.8. Main line spacing9. Call-to-action.10. Make yourself accessible.

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