DIGITAL MARKETING TRAINING IN BTM

1. Content Marketing P r e s e n t a t i o n www.nidmindia.com

2. Benefits Of Content Marketing 3. More Referral 1. Faster Sales Educational and informative content builds potential customers, speeding up the decision- making process. Traffic Creating shareable content encourages your audience to distribute it across social media and other platforms, driving referral traffic. trust with often 2. More On-Site Content Regularly content search engines, improving your website's visibility and ranking. 4. Universal Utility Evergreen content continues to provide value over time, ensuring sustained utility and relevance. updated is favourable on-site to

3. Content Marketing Types Examples Blog Post Blog posts are dynamic, informative pieces that educate and engage diverse audiences. They enhance SEO, fostering interaction through discussions. With a storytelling element, they create connections shareable Testimonials Testimonials endorsements that showcase the positive experiences and satisfaction of customers or clients. These first- hand accounts provide social proof, building trust and credibility for a product, service, or business. are powerful comments and and are Webinars Webinars are a valuable tool for businesses and educators to connect with a remote audience, share information, and facilitate discussions. Explainers Videos Explainer videos on content marketing serve as concise visual tools to demystify the intricacies of this strategy. Through engaging animations examples, these videos break down key concepts, such as creating valuable content, optimizing for SEO, and building audience engagement. or real-world interactive

4. Type Of Content Videos Graphic Written Social Audios

5. Content Marketing Channels Organic Traffic Paid Search Traffic Email Marketing Link Building Content channels: blogs for organic traffic, social media for engagement, email for direct communication, videos and podcasts for varied preferences, infographics for visual appeal, webinars for in-depth discussions, ebooks/whitepapers for authority, forums for community engagement, and guest posting for broader reach. marketing leverages diverse Podcasting Display Advertising

6. How To Create A Content Marketing Start with a goal Outline techniques Know your customers Set a budget Further define your objectives Create a marketing plan

7. Content Marketing Strategy Plan Business Goals Business goals guide success, providing a clear direction for growth, profitability, sustained excellence. and Content Calendar Buyer Personas Buyer personas are detailed profiles representing customers, helping businesses tailor products and marketing strategies to needs and preferences. A content calendar is a scheduling tool that organizes and plans content creation and distribution, ensuring consistency and strategic alignment with objectives. ideal meet specific business Content Map A content map is a visual representation outlining the structure and interconnections of content elements within a project or strategy. It provides a roadmap for effective content creation and distribution.

8. Target Audience In defining audience is crucial. It involves identifying and understanding specific demographic, interests, and behaviors of the intended audience. This knowledge informs content ensuring it resonates with and meets the needs of the target leading to more effective engagement conversions. content marketing, target a the Top decision maker A top decision-maker, often referred to as a key executive or leader, is an individual within an organization who holds significant authority and responsibility for making crucial decisions that impact the company's direction, strategy, and overall success. Top Influencer Top individuals significant reach in their respective fields. These figures, often prominent on social shape opinions, trends, and consumer behavior, making them collaborators for brands seeking to enhance their visibility and credibility. influencers are with and impact influential creation, media, can valuable audience, and

9. RESEARCH THE MARKET Insight into Customer Needs Market insights behaviors, and needs. Understanding these aspects helps businesses tailor their products, services, strategies to better meet the expectations of their target audience Competitive Analysis research into provides customer valuable preferences, and marketing Market research allows businesses to assess their competitive landscape. By analyzing competitors' weaknesses, and companies can identify opportunities for differentiation and innovation. strengths, positioning, market

10. Thank You +91 9611361147 www.nidmindia.com nidmindia@gmail.com #No 23, Venkateshwara Complex, 1st floor, 9th B and C Main, Dr. Puneeth Rajkumar Road, KEB Colony, BTM 1st Stage, Bengaluru, Karnataka, India 560029