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Communication, Media, Technology

Communication, Media, Technology. China Advocacy Institute International Debate Education Association Nathaniel I. Córdova Summer 2010. Communication. A process in which participants create and share information with one another in order to reach mutual understanding (Rogers, 1995).

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Communication, Media, Technology

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  1. Communication, Media, Technology China Advocacy Institute International Debate Education Association Nathaniel I. Córdova Summer 2010

  2. Communication • A process in which participants create and share information with one another in order to reach mutual understanding (Rogers, 1995). • Carey’s “Information Transmission vs Ritual Mode” • Sophisticated and Complex Process • Mediated • More than Transmission • What does it “will” as it “Works?”

  3. Mediated • Simple Definition • d. mediated. (adj) acting or brought about through an intervening agent; (v) to be in the middle • Issues • Our world is increasingly mediated • New Information Communication Technologies Shape our Social World • New Media Driving Technological and Social Innovation • We live mediated lives

  4. Distinctions • Medium: Traditionally understood as intermediary in transmission of messages • Media: Traditionally understood as large broadcast system for dissemination • New Understandings: • Medium as vehicle, “wrapper,” not necessarily or easily detached from “media.” • Media as both: systems of dissemination, but also cultural systems that “grow” around particular mediums and ICTs • Mediation as process not just of transmission

  5. Distinctions, Part II • Mass Media, Mass Communication: • Large audience centered (diverse audiences) • Public transmission, coordinated and technologically organized for synchronicity • Usually not interactive (direction is linear and usually from few to many). One way communication. • Authority and legitimacy of messages centered on expertise, access, control of means of dissemination

  6. New Media Audiences Diverse (time and space of audience and messages different) • More “Social” and Interactive (less linear) • Shift in Control from Source to Communicators • Variability in Form and means of dissemination • Faster Access, Ubiquitous (mobile, etc.) • Constantly Shifting (technology moves quickly) • Authority and Legitimacy of Messages Change • Change in Consumption and Cultural Production Patterns by Audience Members • Remediates

  7. Different Ways to Communicate • World Wide Web • Mobile Technology • Portable Audio (and protocols) • E-mail • Online Chats • Tele-Presence (videoconferencing) • Digital Storytelling • Apps

  8. Key Considerations • Fragmentation of Messages • Articulation of Messages (Assemblage) • Circulation & Dissemination • Convergence • Interfaces

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