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NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project.www.nidmindia.com
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SEARCH ENGINE OPTIMIZATION WWW.NIDMINDIA.COM +91 9611361147
CONTENT 01 02 03 04 05 06 07 WHAT IS SEO – SEARCH ENGINE OPTIMIZATION? HOW IS SEO DIFFERENT FROM SEM AND PPC? WHY IS SEO IMPORTANT? TYPES OF SEO SEO SPECIALTIES HOW DOES SEO WORK? SEO IS ONGOING www www.nidmindia.com +91 9611361147
WHAT IS SEO – SEARCH ENGINE OPTIMIZATION? SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Services you provide. Information on topics in which you have deep expertise and/or experience. www www.nidmindia.com +91 9611361147
HOW IS SEO DIFFERENT FROM SEM AND PPC? SEO SEM PPC SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines. SEO = driving organic traffic from search engines. SEM stands for search engine marketing – or, as it is more commonly known, search marketing. Search marketing is a type of digital marketing. It is an umbrella term for the combination of SEO and PPC activities . SEM = driving organic and paid traffic from search engines. PPC stands for pay- per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on. If we think of search marketing as a coin, SEO and PPC are two sides of the same coin – SEO is the unpaid side, PPC is the paid side. www www.nidmindia.com +91 9611361147
WHY IS SEO IMPORTANT? SEO is a critical marketing channel. First, and foremost: organic search delivers 53% of all website traffic. 32% start on Walmart.com. 20% start on YouTube. 19% start on Facebook 15% start on Instagram. 11% start on TikTok. 1. 2. 3. 4. 5. SEO is the foundation of holistic marketing, where everything your company does matters. Once you understand what your users want, you can then implement that knowledge across your: Campaigns (paid and organic) Website content. Social media properties. 1. 2. 3. www www.nidmindia.com +91 9611361147
Types of SEO 01 02 03 TECHNICAL SEO ON-SITE SEO OFF-SITE SEO Optimizing the technical elements of a website is crucial and fundamental for SEO success. Creating brand assets and doing things that will ultimately enhance brand awareness and recognition and demand generation. Optimizing the content on a website for users and search engines. www www.nidmindia.com +91 9611361147
SEO SPECIALTIES Search engine optimization also has a few subgenres. Each of these specialty areas is different from “regular SEO” in its own way, generally requiring additional tactics and presenting different challenges. Ecommerce SEO: Additional SEO elements include optimizing category pages and more. Enterprise SEO: This is SEO on a massive scale. Typically this means dealing with a website with 1 million+ pages – or it may be based on the size of the organization. International SEO: This is global SEO for international businesses. Local SEO: Here, the goal is to optimize websites for visibility in local organic search engine result. News SEO: With news, speed is of utmost importance. www www.nidmindia.com +91 9611361147
HOW DOES SEO WORK? If you found this page via Google search, you likely searched Google for [what is seo] or [seo]. This guide is published on Search Engine Land, an authoritative website with great expertise on and experience in the topic of SEO. The person or team responsible for doing or ensuring that the strategic, tactical and operational SEO work is completed. The platforms and tools used. The actions taken to make the work more efficient. The end product, or output. PEOPLE TECHNOLOGY PROCESSES ACTIVITIES www www.nidmindia.com +91 9611361147
SEO IS ONGOING SEO never ends. Search engines, user behavior and your competitors are always changing. Websites change and move (and break) over time. Content gets stale. Your processes should improve and become more efficient. www www.nidmindia.com +91 9611361147
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