CIM Diploma

1. CIM Diploma Project Management in Marketing Michael G.Warner Chartered Marketer

2. Michael G. Warner Chartered Marketer EMBA DipM FCIMFIDM Michael G.Warner Chartered Marketer

3. M.D. Snowpine Ltdwww.snowpineltd.comM.D. Tulip Toys and Gifts Ltdwww.activitychest.com Michael G.Warner Chartered Marketer

4. Course Objectives • To deliver a cogent and coherent marketing project plan which is SMART enough for your employer to give you the required funding. • To follow the CIM guidelines so as not to throw away marks • To maximise the LSM on-line resources = SUCCESS Michael G.Warner Chartered Marketer

5. Step 1 • Choose either option A or option B by next week. You need to focus your work • Check the resources available to you and get permission to use them. • Create a work plan so that you build up data week by week and can turn it into information quickly Michael G.Warner Chartered Marketer

6. The plan Who –are we What – profit improvement Where - geographically When - measurables Why - satisfactions How - tactics Michael G.Warner Chartered Marketer

7. The Market/ing Research Process • Define the Problem • Research design • Data Types and Sources • Data Analysis • Results Findings and recommendations • Report /Presentations • Decision Michael G.Warner Chartered Marketer

8. 2 types of Data • Qualitative – opinions but what is their value. Provides an understanding of how or why things are as they are. http://youtu.be/ipHiz6dzKFg • Quantitative –Quantitative research is numerically oriented, requires significant attention to the measurement of market phenomena and often involves statistical analysis. Can you manipulate the raw data set or is this information?http://youtu.be/gml1RfLNS5E Michael G.Warner Chartered Marketer

9. Data Data Data DataDataData InformationYour interpretation Michael G.Warner Chartered Marketer

10. MIS "A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyse , evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control“ Kotler Michael G.Warner Chartered Marketer

11. Knowledge management Internally – MIS and integrating functional IS’s External sources – who provides the data the business needs and how is it fed in • Knowledge Management is about; • systems and technologies • people and learning organisations • processes, methods and techniques • managing knowledge assets • Wisdom Michael G.Warner Chartered Marketer

12. Marketing Information • Without pertinent reliable accurate information decision making would be impossible . • Without information an intelligent analysis of the data the organisation is disconnected form its markets , suppliers , people , customers and future . • The information strategy of the oprganisation must be kept up to ensure that changes can be anticipated monitored and acted upon . • Only when marketing information is considered together can the whole picture be clear . • The advantage in the marketplace does not simply come from carrying out research , it is about identifying , collating understanding , analysing and acting upon the many diverse sources of knowledge within an organisation. Michael G.Warner Chartered Marketer