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Digitisation in Scottish museums: A user impact evaluation Dylan Edgar ICT Adviser, SMC

Making an impact. Digitisation in Scottish museums: A user impact evaluation Dylan Edgar ICT Adviser, SMC. Aims of the project. Develop case studies for museum digitisation projects that exhibit current best practice in terms of user impact

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Digitisation in Scottish museums: A user impact evaluation Dylan Edgar ICT Adviser, SMC

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  1. Making an impact Digitisation in Scottish museums: A user impact evaluation Dylan Edgar ICT Adviser, SMC

  2. Aims of the project • Develop case studies for museum digitisation projects that exhibit current best practice in terms of user impact • Identify common success factors: what makes a “good” digitisation project?

  3. “Best practice” criteria • The overall objectives of the project are relevant to this study • The project objectives relate to clearly defined user groups and are “SMART” • Data is available to measure the impact of the project on user groups • RGA can access end users if the existing data is not sufficient • Contact details are available for the project manager • The establishment and project manager have the time to meet and provide the relevant data • The project is recent

  4. Measuring impact • Project objectives • Web site statistics • Enquiries and feedback from users • User consultation • Revenue generation • Requests for prints • Logging query terms • Direct end user research

  5. Am Baile www.ambaile.org.uk “85% said that Am Baile would improve their understanding of Highland culture.” “Nearly two thirds said it would help them improve their Gaelic language skills.”

  6. Aberdeen Museum & Art Gallery: Explorer www.aagm.co.uk “The total number of visits to the Art Gallery and to the web site has increased since Explorer was launched.”

  7. Hunterian: Pilot Whistler Project www.huntsearch.gla.ac.uk/whistler_blue/ “Almost half of respondents were not aware of the Hunterian before they visited the web site.” “75% agreed that visiting the web site made them more likely to visit the Hunterian for themselves.”

  8. Shetland Photographic Archive http://photos.shetland-museum.org.uk/shetlands/app/ “The web site receives high ratings from users, with an average score of 4.6 out of 5.” “72% said that viewing the collection online would encourage them to visit Shetland Museum in the future.”

  9. Digital vs. physical collections 5 = “Agree strongly” 1 = “Disagree strongly”

  10. Common success factors • The digitised material is relevant to the audience • Some monitoring of impact on end users took place • User comments were acted upon • Skill retention and project sustainability were addressed • Positive impacts were reported on internal users

  11. “Best practice” checklist • Clearly define user groups and objectives • Involve all museum staff • Test with end users • Promote the project to drive interest • Monitor and evaluate properly • Don’t just rely on web site hits to measure impact • Be flexible • Keep the content relevant • Plan for the future

  12. Dylan Edgar • ICT Adviser, SMC • 0131 476 8457 • dylane@scotishmuseums.org.uk • www.scottishmuseums.org.uk

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