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CEVA HAS INCREASED THE VOLUME THROUGHPUT BY 50% IN HUNGARY Evaluation Presentation for

CEVA HAS INCREASED THE VOLUME THROUGHPUT BY 50% IN HUNGARY Evaluation Presentation for. CEVA CONTRACT LOGISTICS. Prepared by: PREMIER COMMUNICATIONS Budapest, 05. November, 2013. THE PRESENTATION. Activities of Premier Communications Results generated by Premier Communications

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CEVA HAS INCREASED THE VOLUME THROUGHPUT BY 50% IN HUNGARY Evaluation Presentation for

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  1. CEVA HAS INCREASED THE VOLUME THROUGHPUT BY 50% IN HUNGARYEvaluation Presentationfor CEVA CONTRACT LOGISTICS Prepared by: PREMIER COMMUNICATIONS Budapest, 05. November, 2013

  2. THE PRESENTATION • Activities of Premier Communications • Results generated by Premier Communications • Generated results by media segments • Generated results media profiles • Media coverage highlights • Summary, conclusions

  3. Activities of Premier Communications • Press release distribution • Contextualization • Preparation of the press release • Coordination of approval • Distribution • Follow-up of the press release • Generating media appearances • Media monitoring • Preparation of media analysis and evaluation

  4. GENERATED RESULTS BY MEDIA SEGMENTS

  5. RESULTS AT A GLANCE • Number of appearances: 25 • Number of OTS (Opportunity To See, Reach) : 581.686 • EAV (Equivalent Advertising Value): 8.040 euro

  6. NUMBER OF APPEARANCES BY MEDIA SEGMENTS (pcs) n = 25

  7. OTS (CONTACTS) BY MEDIA SEGMENTS n = 581 686

  8. EAV BY MEDIA SEGMENTS (EUR) n = 8 040 euro

  9. GENERATED RESULTSBY MEDIA PROFILE

  10. NUMBER OF APPEARANCES BY MEDIA PROFILES n = 25

  11. OTS (CONTACTS) BY MEDIA PROFILES (million) n = 581 686

  12. EAV BY MEDIA PROFILES (EUR) n = 8 040 euro

  13. RETURN ON INVESTMENT TO PR

  14. RETURN ON INVESTMENT TO PR(EUR) 8x

  15. MEDIA COVERAGE HIGHLIGHTS

  16. SUMMARY & CONCLUSIONS What could be improved • Shortening approval lead-time • Availability of local spokesperson • Extend media list What worked well • Contextualization of the PRL with the local management • Strong local key messages created • Outstanding media appearances despite shortened media list and lack of local spokesperson

  17. THANK YOU FOR YOUR ATTENTION!

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