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Explore potential future trends and scenarios in the consulting engineering industry to develop an action plan for SKOL. Assess global trends, customer needs, and competence areas, and conduct SWOT analysis to update SKOL's strategy. Consider the effects of globalization, automation, environmental concerns, and the aging population. Focus on competitiveness, resource management, image and visibility, and motivation in the labor market.
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Future project, backround • Idea from SKOL board of directors for action plan 2006 • Scenarios and future trends by customers and branches • Scenario projects and methods (Kiiskinen) • WG Vesa Junttila, Raimo Pehrsson, Olli Manner, Harri Mäkelä, Kari Lautso, Jyrki Jalli, Tommi Tuominen, Petri Sjöholm • WG 10/2006-5/2008, scenario tools • Global trends • Customers and business • Competence areas • Potential future trends and scenarios • Future barometer ? • SWOT-analysis and update of SKOL strategy ? • Personell and customer satisfaction studies 2009, (PSYCON) • Leadership education program (JTO) 8/2008- • SKOL-YTN, the future of consulting engineering industry
Globaalit trends, effects 1 • Expanding of EU • - Importance of regulations and norms • - Possibilities for recruitment increases • - For Finnish companies it is easier to operate in other EU-countries • Global new labour market • Global know-how and expertise • - Small and middle-size projects are still local • - Challenges to leadership for new generation • Globalisation of infrasector can be slower • Global groups and clients • - Expertise is becaming more narrow • - Wide-range expertise and project management in big projects
Globaalit trends, effects 2 Automation and digital services - More automation know-how needed - Telematics and ICT needed everywhere - Importance of building services Environmental questions - Energy efficiency - Environment ja emission trade Experiece economy (tourism) - Design, ergonomy and interior design - Importance of behavioral science, brands and trends are increasing Elderly problem (Europe) - Lack of experiece - Labour immigration - Projects are “moving” abroad
Potential SKOL-scenarios 1 • Competitiviness, development ja profitability • Concentration is going on, only flexible and specialisied can manage • Effectiviness is needed in fixed-price-projects • Meaning of trade cycles, wide-range companies survive better • Main design is still done, basic design will be done in cheaper countries • Networking is in big role, general know-how gives no extra competence • Use of cheap labour is no more possible • Markets and competition • Importance of Russia is bigger, Chinese possibilities are weaker • Competition in Europe is increasing, but not remarkable • Possibilities for growing in Finland are smaller, project export gives work • Clients are using more and more local resources • Management nad control of design tools is important • Manufacturers operate also in consulting engineering area • Markets of environmental engineering are increasing
Potential SKOL-scenarios 2 • Resources and know-how • - Know-how of young engineers is not good enough • Co-operation and activities with universities are important • International project groups need special know-how • Better competence is also needed in detail design • Image and visibility • Firms get positive visibility with environment and innovations • Spesialization is increasing and image is getting better • Image is important in recruitment competition among young labour • Labour markets and motivation • Internationalisation is giving force and room abroad • Motivative partnership-companies are born • Salary level is in change • Reward systems are changing, different benefits will be developed • Staff is not so committed as before, labour markets are getting worse