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Marketplace: Real Estate

Marketplace: Real Estate. Marketplace: Real Estate. What People Said. When people make important life decisions, new needs always arise. Starting a career : At any given time a third of the Austin adult population plans to look for a new job, new home or new vehicle.

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Marketplace: Real Estate

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  1. Marketplace: Real Estate

  2. Marketplace: Real Estate What People Said • When people make important life decisions, new needs always arise. • Starting a career: At any given time a third of the Austin adult population plans to look for a new job, new home or new vehicle. • Purchasing a home or car: Those who intend to purchase a new vehicle spend an average of 6 months in the purchase funnel, while home searches take an average of 3 months. • New life stages trigger consumer needs.    • In our ongoing effort to learn more about advertisers and readers and meet the needs of these life decisions, we solicited feedback from our readers. One of the important pieces of feedback is that readers are passionate about content. • When asked about content: • 68% of Sunday Statesman readers said they would spend more time with the paper if it had more content • 61% said they would be more satisfied with more pages and a bigger newspaper. Source: Scarborough R2 2012

  3. Marketplace: Real Estate What People Said • After reviewing reader habits and feedback regarding content, we specifically asked about our current three section approach around Automotive, Real Estate, and Jobs, and what they would think about a combined section, that we call Marketplace. • The Statesman surveyed 400 people about the new Marketplace: • Over half the respondents prefer the new Marketplace concept and over a third had no preference, resulting in over 85% of respondents are open to or prefer the idea of Marketplace. • Specifically regarding Sunday, almost 40% of respondents preferred the combined section and 36% had no preference. • When asked about combining sections to create a robust section, they offered the following verbatim feedback: • Less sections to go through • The fewer sections the better • One stop shopping • Save paper • Even if I weren’t looking for a home or car, I would notice the content as it would be in one section, other content might catch my eye • Good thing if it saves money and maintains or expands scope and depth of content • Less clutter • Follows the concept of a “marketplace” • Prefer one substantial section as opposed to two thin sections

  4. Marketplace: Automotive Marketplace: What is it? Marketplace, a new three-day section and robust online platform, is the solution destination for advertisers and shoppers alike. Marketplace is Austin’s new resource, whether in the market for a car, home or a new job. It will also include classified listings, offering readers a truly comprehensive Marketplace. Friday: Focuses on automotive, including aftermarket offerings. Features nonstandard vehicles for sale, such as ATVs, RVs and motorcycles. Also includes Classifieds. Saturday: Includes Cars, Homes and Classifieds. The Cars Marketplace includes new vehicles and their reviews, as well as dealership news and the Car Talk column. The Homes Marketplace takes a comprehensive look at the Central Texas real estate market, from new construction to re-emerging neighborhoods and decorating and renovations. Sunday: The largest of the three days, delivering Employment, Cars, Homes and Classifieds. The focus of the Employment Marketplace is on job searches and success stories.

  5. Marketplace: Real Estate Benefits of Partnership Advertising • Over the past six months, the Statesman has built up its real estate offerings, from custom content to unique ad positions online and targeting opportunities. It isn’t all ads, and it’s not all content, but an information resource for our savvy readers, and a successful Marketplace for all of our real estate advertisers. • It’s All About You: • Custom Content: An editorial team dedicated to developing real estate-specific content that uses local real estate experts, like you, as sources. Features have updated photo spreads, allowing you to showcase your company. • In-depth Research: We are dedicated to continuously getting feedback from consumers and retailers to continue to drive revenue and traffic for you. • Austin+: Brings your ads to life using augmented reality, an emerging technology, which provides our audience with a wealth of rich video content and advertisers a platform for consumers.

  6. Marketplace: Jobs Launch Marketing around Marketplace The Statesman promote Marketplace February-June 2013:

  7. Marketplace: Real Estate Digital Marketplace Statesman Home Page Marketplace Home Page SOLD SOLD http://www.statesman.com/s/marketplace/ SOLD Featured Content on Marketplace home page – week long feature included with Featured Home Silver Package

  8. Marketplace: Real Estate Digital Marketplace Real Estate Home Page Available Real Estate Custom Content 728x90 and 300x250 ad units: Available, based on impressions, $15 CPM Available Week long video promotion included with Featured Development/ Home Gold Package Featured Agent Included with Premier Enhanced Broker Package – also includes enhanced listings for entire office - $21,000 for year Available

  9. Marketplace: Real Estate Digital Marketplace Business Card Featured Agents – only available with Broker or Agent Enhanced listings packages - $100 per month (18 available, 25k impressions/month average) Week long video promotion included with Featured Development/ Home Gold Package

  10. Real Estate Advertising Enhance your listings on Statesman.com: Brokers • When a buyer is searching for homes on the #1 local media site in Central Texas, Statesman.com, all Broker Enhanced Listings: • Receive priority placement by consumer search parameters • Feature unlimited photos vs. only 5 • Additional ways for people to contact the Broker or Agents directly: • Lead generation • Display phone # (click to call) • Display Broker logo • Link back to Broker or Agent’s site • Link to populate all Broker’s listings within site • Email designated contact directly • Display Agent’s photo • Social Media interaction

  11. Real Estate Advertising Enhanced Broker Listings: Click-Through

  12. Real Estate Advertising Enhance your listings on Statesman.com: Agents • When a buyer searches for homes on the #1 local media site in Central Texas, Statesman.com, enhanced listings: • Receive priority placement by consumer search parameters • Feature unlimited photos vs. only 5 • Additional ways for Agents to capture leads: • Display phone # (click to call) • Link back to Agent’s site • Email Agent directly • Display Agent’s photo • Display Broker’s logo • Social Media interaction

  13. Real Estate Advertising Enhanced Agent Listings: Click-Through

  14. Real Estate Advertising Listings on Statesman.com: Builders • Make sure your inventory is featured on the #1 local media site in Central Texas, Statesman.com: • All of your communities and floor plans will be displayed • Unlimited photos • Lead Generation: • Phone # (click to call) • Link back to Builder’s site • Email submission • Display Builder’s logo

  15. Real Estate Advertising Enhanced Builder Listings: Click-Through

  16. Marketplace: Real Estate Discover a new way to experience content. The Austin American-Statesman’s new augmented reality viewer app, austin+, brings your message to life! Augmented Reality Mentions advertising of the app and functionality Augmented reality uses image recognition to connect audiences with videos, animation and other rich content. Ads promoting austin+ will run throughout marketplace

  17. Marketplace: Real Estate Advertising Print Options: Saturday & Sunday 3 • Custom Content Opportunities: • Home Feature • Property Spotlight • Sponsored Consumer article • Builder Profile • Neighborhood Spotlight • On the Market • What’s for Sale • Augmented Reality 1 • Size Options • 1/6 page custom content • 6” x 6 col. Custom content • ¼ page custom content 2

  18. Marketplace: Real Estate Advertising Options: Saturday and Sunday 6 • Custom Content Opportunities: • Home Feature • Property Spotlight • Sponsored Consumer article • Builder Profile • Neighborhood Spotlight • On the Market • What’s for Sale • Augmented Reality 5 4 Size Options 4. ½ page custom content 5. 4 x 15 page custom content 6. 2 x 15 page custom content 7. 4 x 6 page custom content 7

  19. Marketplace: Real Estate Sunday Sample Pages

  20. Marketplace: Real Estate Marketplace Homepage Sponsorships 3 Sponsorships available 33% SOV Sizes include: one 728x90, two 300x250, one 300x100 $750 per month, 3 month minimum

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