Reasons to use Animated Characters

1. Reasons to use Animated Characters Animated characters can be a very useful tool for marketing and conveying important information. They are used for short length scripts that can get the point across in a quick and effective manner. Not only that, but the use of animated characterscan be useful to hold the audience’s attention and ensure that they understand the information that needs to be communicated. It is also a cost effective tool that is very versatile and can be molded according to the user’s desire. Easy and Unique Creating an animated character completely unique different is not very hard, given the fact that literally anything can be used as an inspiration- animal, bird, tree, a traffic cone- you name it, it can be turned into an animated character. Not just that, if you feel that there are some similarities to another character, you can always add unique personality traits to make it completely your own. Animated characters give a huge scope to create a character that is unique and perfect for you. Real life limits the versatility but anything is possible in animation. This unique image you create will help people identify your brand by associating that particular character with it. Effective communication Not just children, but even adults are more attracted towards animated things. Visual learning has been proven to be extremely effective, especially in information heavy manuals. If you have a lot of information

2. that you need people to understand and retain, animated characters make your work a lot simpler, because people tend to pay more attention and thus remember more. Better storytelling Animated characters open up an avenue of imparting information through storytelling. That which might seem preachy in a video with real people becomes a fun story when animated characters are being used. This helps connect with the audience, build trust, and empathy, ultimately enabling you to engage your audience more. Effective use of resources If you have a limited budget that cannot afford fancy effects and lighting, or a great shooting location, or a popular actor, an animated character is your best bet. Any animated character, if well designed, has an absolute potential to blow up and become a viral sensation. This helps tremendously with marketing. Animation costs are way less than shooting with real people and cameras and if you want a visual medium to spread your message, animation is the most cost effective. Sliced Bread Animation Limited, The Pill Box, 115 Coventry Road, London, E2 6GG T +44 (0)207 148 0526 E info@sbanimation.com https://sbanimation.com/