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Discover the latest email statistics and trends from 2012, including the number of active email users worldwide, average email volume per day, and the amount spent on email marketing by companies. Learn about consumer preferences, mobile email usage, and the effectiveness of email marketing for businesses.
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2012 Email Statistics • Number of active email users worldwide: 2.2 billion. • Average number of email clients used per user: 2.01. • Average volume of consumer email sent/received per day: 55.8 billion. • Amount companies worldwide spent on email marketing in 2012: $1.3 Billion. • Amount of revenue related to email marketing: $8.1 billion. Source: The Radicati Group, Inc Email Market 2012-2016
Other Recent Consumer Statistics • 87% of email users check their personal email accounts at least once daily. • Consumers report that about 2/3 of the email they received were marketing (non-SPAM) messages. • 30% of non-business email engagement time is devoted to commercial email. • Consumers overwhelmingly prefer email for commercial communications over any other mode. • 43% of Internet-enabled phone owners use their phone to check email 4+ times/day.Email is the most wide-spread online mobile activity. Source: Merkle, “View from the Digital Inbox 2011” Survey conducted Fall 2010
Commercial Statistics • 88% of business-to-consumer (B2C) firms currently use email marketing. (Forrester, 2011) • 53% of businesses doing email marketing expect to increase their budgets in 2013. Only 4% expect a decrease. (Marketing Sherpa, 2012) • Among all online marketing, email continues to deliver the highest return on investment, outpacing social media spend 3-1. (Direct Marketers Association, 2012)
Marketing Email Industry Landscape • Email Marketing is a branch of Direct Marketing, which includes Direct (postal) Mail and telemarketing. It uses many of the same techniques and metrics for success. • Email list management and sending capabilities are either on-premise (installed on the company’s own servers), hosted (installed on the vendor’s servers) or a hybrid of the two. • Advantages of on-premise installations: No per-email-sent charges, more control over customer data, ability to customize and integrate with other systems. • Advantages of hosted installations: Low startup cost, ability to leverage proven technologies.
Where People Read Email Source: Campaign MonitorSeptember 2012