Our Members

2. Our Members Sophie Logan Nicole Amelia Introduction SWOT Golabal Expansion Challenges Competitors Industry Analysis Recommendations

3. Introduction of BMW Global Market Expansion & Challenges Competitors Industry Analysis Recommendations

4. Founded in 1916, German An aircraft engine manufacturing plant Four stroke internal combustion engine Past Royce-Rolls, BMW, MINI High-end vehicles, aircraft engines, motocycles, SUVs Current Battery-driven cars “Project i ” Future Introduction of BMW Fun Fact!

5. Fun Fact

6. SWOT Analysis

7. Global Market Expansion

8. Europeans Asians Americans Global Market Expansion Different Attitudes To Purchase Cars Reliability, security, quality, advanced technology Brand, quality, economic, security The function of the car decides the car’s amount

9. Four phases of Asian markets Fourth First Establishment of a complete factory. Thrid As an import merchant Established sales company in oversea Second Set up completely knocked down (CDK) factory The market strategy of Asia • Quantifies the potential of the Asia market • Divided Asian markets into four phases

10. The market strategy of America • The concept of the American to the car: the function of the car decides the car’s amount • Depend on the excellent advertising activity to develop the new market. • Promotes the brand position.

11. Challenges The wrong brand strategy Problems in China The BMW become the low quality upstart’s car During the global market expansion, the brand strategy captain and integrate the whole enterprise value

12. Competitors – domestic Electronic Fuel Injection Porsche – Panamera Luxury style Emphasis on comfort Stable BMW - 7 Series, 750i Lower price Low emission

13. Competitors – domestic In U.S saled 100,000 last year Success in China Success in U.S. saled 336,000 last year 200,000 goal in Asia, 2012 Audi- R8 BMW- M6

14. Competitors – International Mitsubishi (Japanese) – Evolution Powerful Professional BMW – 335i xDrive Lower emissions Lower fuel consumption

15. B Stage 1 Stage 2 Stage 3 A C Automobile Industry D E Industry Analysis Important role in economic development . Fun Fact In fact, 85% of scrape cars have been recycled in German The industry was originated in Germany, in 1886 The automobile industry was devided into three stages. “Loan Capital Globalization” “Commercial Capital Globalization” “Industry Capital Globalization” Future trends - new energy sources Difficult time of Global automobile industry

16. 1 2 3 Make the quality assurance and keep its brand image Two groups may drive BMW more successful in China. One is rich strong background cool guys. Another is modern fashion women. Keep positioning its car level in high-end cars, and instant promoting its strength– “The Ultimate Driving Machine” Recommendations Short-term Recommendations Fun Fact

17. 1 2 3 To be more efficient and environmental, to face the challenges of global warming, rising emissions, and dependence on oil import. Development of new energy vechicles, while balancing the contradiction between the cost advantages and competitive advantages. Use of their competitive advantages, exploit new markets, and tap potential customers. Long-term Recommendations

18. Thank you!