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EVOLVE - Passion-Fueled Content for Diverse Interests

EVOLVE is an enthusiast publisher that creates passion-fueled content, catering to a wide range of interests. With our proprietary technology, we present the right content to the right person at the right time, surprising and delighting our audience. Our platform, IQ2, allows us to engage and grow our audience while leveraging insights to drive editorial and social channel management.

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EVOLVE - Passion-Fueled Content for Diverse Interests

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  1. EVOLVE IS AN ENTHUSIAST PUBLISHER THAT VERTICALLY-ORIENTS SITES, CONTENT AND AUDIENCES. From mixed martial arts to mixing bowls, we create passion-fueled content, nourishing people’s interests. With unparalleled access to the topics consumers care about most, Evolve Qualifies content by infusing it with our proprietary technology built to identify people’s varied Interests and their Intent around content - effectively presenting the right content, to the right person, at the right time. Our alchemy of art and science allows us to Quantify the content experience, moving consumers across our portfolio as we surprise and delight them with content that satisfies their many diverse interests, exposing them to broader communities of like-minded people.  We fuel the content people are passionate about and make sure they find it.

  2. THE POWER OF ENTHUSIASTS Enthusiast Sites, rich in community, are micro social networks. Creating content people are passionate about and making content sharable, leads to amplified distribution across social networks. These enthusiasts are passionate and vocal, they are your alpha fans, your evangelists, your bull horn. They broadcast from narrow to broad and influence others.

  3. THE INFLUENCERS AMONG US Enthusiasts are true influencers, more likely than consumers of general or broad interest sites to: 2.7x More Likely To share content with others 3x More Likely First Movers and Advisors to be on Enthusiast Sites Than Non-Enthusiast Sites 3x More Likely Influencers to complete a follow-up action vs. Non-Influencers (i.e. Purchase the product/service, Like, share or post a comment/link on Facebook, Visit a brand’s/company’s site and Seek more info on the product/service)

  4. A CONTENT (R)EVOLUTION: THE IQ2 PLATFORM Continuously fueling people’s interests, our editors have employed an ‘Always On’ approach to creating and distributing content: Engaging with fans throughout the day, across the platforms and devices that matter most to them. IQ(2) lets us better understand the content we need to create for our audiences, and provides us with a framework to push content out across our portfolio sites and all social channels – delivering the Right Content, to the Right Person at the Right Time. IQ(2) brand programs leverage all promotional and distribution channels (e.g., social, community, display, native/in-stream, etc.) to activate passionate consumers within their chosen site-destination, within a channel, across our portfolio, throughout our extended network and across the larger Web creating a Narrowcast to Broadcast effect designed to activate enthusiasts and even transform generalists into enthusiasts.

  5. IQ2 PUBLISHING EVOLVED A platform to engage and grow our audience

  6. BRAND IQ IQ (2) Content IQ - Platform to smartly move content to the right person, right place, right time. Insights drive editorial as well. Social IQ - Social channel management, using insights on content consumption →conversion. Data IQ - Ability to identify persons expressing an interest in content and re-targeting them across the web.. Brand IQ Ability to leverage IQ2 plus our Origin ad solutions for the benefit of a brand. Concept: Taking sponsored content from narrow to broadcast a brand.

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