40 likes | 62 Views
UTravelActive is dedicated to promoting cheap, fun, and healthy everyday travel through walking and cycling at the University of Leeds and Leeds Metropolitan University. Discover the health benefits and connections with the university population while learning about effective promotion strategies.
E N D
UTravelActive Leeds Lisa Brannan Active Travel Project Manager Leeds l.r.brannan@leeds.ac.uk Travel: Promoting health benefits & making links with the university population
UTravelActive Leeds Promoting cheap, fun and healthy everyday travel UTravelActive promotes walking and cycling at University of Leeds and Leeds Metropolitan University – encouraging students, staff and the local community to be active in their every day lives. supporting students cycling
UTravelActive Leeds Travel: What are the health benefits? -To individuals, to organisations, wider: Walking Cycling Driving! car sharing public transport Where are the links with the university population? who and where? communication channels?
UTravelActive Leeds Travel: How do we promote the health benefits? Raising awareness, changing behaviour : Make it easy, Make it personal, Make it strategic. Make it happen……