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Lindsey Patzlsberger Tyler Denham Jason Rump Lindsey Ayling Gopi Patel. Team Nike Shox Discussion 609.
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Lindsey Patzlsberger Tyler Denham Jason Rump Lindsey Ayling Gopi Patel Team Nike ShoxDiscussion609
Nike Shox are an athletic shoe. Shox is a small hollow column in the midsole of the shoe used for support. Nike was the first to introduce the Shox technology in the market, but today maintains a competitive price because of other competition with Adidas or Reebok. Nike has branded the Shox shoe to be of the utmost quality and use professional athletes to model their shoes. Product Definition
Athletes are the target market for Nike Shox. • Provides a high quality shoe • Great branding image for athletes • Great performance shoe Identify how your product meets the needs of the market