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Team Nike Shox Discussion 609

Lindsey Patzlsberger Tyler Denham Jason Rump Lindsey Ayling Gopi Patel. Team Nike Shox Discussion 609.

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Team Nike Shox Discussion 609

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  1. Lindsey Patzlsberger Tyler Denham Jason Rump Lindsey Ayling Gopi Patel Team Nike ShoxDiscussion609

  2. Nike Shox are an athletic shoe. Shox is a small hollow column in the midsole of the shoe used for support. Nike was the first to introduce the Shox technology in the market, but today maintains a competitive price because of other competition with Adidas or Reebok. Nike has branded the Shox shoe to be of the utmost quality and use professional athletes to model their shoes. Product Definition

  3. Segment your market

  4. Needs of the segments

  5. Identify the product line & compare the competition

  6. Athletes are the target market for Nike Shox. • Provides a high quality shoe • Great branding image for athletes • Great performance shoe Identify how your product meets the needs of the market

  7. Define your competitive advantage

  8. Positioning statement

  9. Conclude

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