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Pre-postpaid Convergence. Stefan Sieber Chief Marketing Officer. Agenda. Introduction The 6 degrees of convergence Convergent solutions Conclusion. Mobile Communication Business Drivers Key trends. OPEX reduction Consolidation of billing infrastructures
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Pre-postpaid Convergence Stefan Sieber Chief Marketing Officer
Agenda Introduction The 6 degrees of convergence Convergent solutions Conclusion
Mobile Communication Business DriversKey trends • OPEX reduction • Consolidation of billing infrastructures • Convergent systems for multiple service rating streams • ARPU improvement • Customer Management enhancements for targeted offerings • Availibility of all features and tariffs for all customers • Retention and churn reduction • Saturated markets with intense competition Need for pre- postpaid convergence
Prepaid and Postpaid BillingThe meeting of two worlds Prepaid World Postpaid World • Lower ARPU • Anonymous • Limited choice • Network / OSS systems • Independent • Self-care • Higher ARPU • Identified • Wide choice • IT / BSS systems • Contracted • Call-center
Pre- Postpaid ConvergenceCombine the benefits of two worlds • A market approach to rationalize service offering across all subscribers • Complete set of products and packages to prepaid subscribers • Spending control benefits to postpaid subscribers • An IT strategy to reduce operational costs • LHS established a generic model based on 6 Degrees of ConvergenceTM
Agenda Introduction The 6 degrees of convergence Convergent solutions Conclusion
Pre- Postpaid ConvergenceThe 6 Degrees of ConvergenceTM 6. Consolidated Platforms & Technology 1. Single Customer Care & Self-Care, Partner Management Convergence 6 1 2. Single Marketing View 5 2 5. Unified Billing 4 3 4. Integrated Balance Management 3. Unified Services & Tariffs
Pre- Postpaid ConvergenceThe 6 Degrees of ConvergenceTM • 1º) Single Customer Care & Self Care, Partner Mgmt • New convergent customer care to handle all customers with a mix of prepaid and postpaid services • Convert from prepaid to postpaid and vice versa • 2º) Single Marketing View • Single database for pre- and postpaid customers, contracts, services • Unified promotion campaigns • 3º) Unified Services & Tariffs • One single rating engine for pre- and postpaid services • Same Tariff and pricing schemes for prepaid and postpaid services
Pre- Postpaid ConvergenceThe 6 Degrees of ConvergenceTM • 4º) Integrated Balance Management • Multiple balances • Shared balances • Cost control for both prepaid and postpaid services • Support of “9 to 5” - service is postpaid from 9am to 5pm, rest of day prepaid • 5º) Unified Billing • Single billing engine to produce invoices and prepaid statements • Call itemization for all prepaid and postpaid traffic • 6º) Consolidated platforms & technology
Agenda Introduction The 6 degrees of convergence Convergent solutions Conclusion
Live Pre- Postpaid Convergence Client Solution… covers degree 1º to 3º • Single Customer Care • Re-Rating of prepaid traffic in real-time Prepaid Traffic Balance Adjustment IN PrepaidSystem Rated Records Rating Package Billing System Postpaid Traffic Charging Interface Balance Management Rating Re-Rated Records
The fully convergent solution GUI and Open Interfaces API / CORBA SDPX Voice Portal IPRS Refill Mgmt. USSD Gateway (optional) Voucher Mgmt. Prepaid Lifecycle Mgmt. IVR Billing System Contracts,Balance enquiries,Alerts,Products Rating Package High Availability Rating Product Center Partner & Cust. Management Resources Priced Records Products Refills DB DaTA – Real Time Bus RDR ProvisioningInterface Finance Billing SCP Interface Transaction Control Online Charging Interface Cost Control Flexible Balances Invoices / Prepaid Statements Finance Interface Prepaid Control Postpaid Records Service Provisioning OC-SAC Service Control forVoice, Data & Content CDR Generation Provisioning GSM / CDMA / SMS / MMS / GPRS / WLAN / Content
Agenda Introduction The 6 degrees of convergence Convergent solutions Conclusion
Conclusion • Strong need for pre- postpaid convergence for mobile operators • Pre- postpaid solutions are technical challenges • Convergent solutions are available today • Pre-postpaid convergence gives you new opportunities to • Save costs • Gain competitive advantages • Satisfy your customers
Pre-postpaid Convergence Stefan Sieber ssieber@lhs-ystems.com www.lhs-systems.com