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“Grain” Milks Category Analysis

“Grain” Milks Category Analysis. Jordan Frevert Fall 2010. Grain Milks. Soy Rice. Silk 8 th & Continent Rice Dream Private Label Walmart Harps. Stores. Walmart – 6 th Street Walgreen’s – 6 th Street Doesn’t Stock Ozark Foods Marvin’s IGA – Downtown Target Sam’s Club

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“Grain” Milks Category Analysis

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  1. “Grain” MilksCategory Analysis Jordan Frevert Fall 2010

  2. Grain Milks • Soy • Rice • Silk • 8th & Continent • Rice Dream • Private Label • Walmart • Harps

  3. Stores • Walmart – 6th Street • Walgreen’s – 6th Street • Doesn’t Stock • Ozark Foods • Marvin’s IGA – Downtown • Target • Sam’s Club • Harp’s - Wedington

  4. Category Depth

  5. Demographics

  6. Category Characteristics

  7. Category Role

  8. Brand Analysis

  9. Approximate GM

  10. Private Label Growth • Walmart & Harps • Opportunity for retailers • Ctl Br’s most popular with low income families • GM approx. over 25% • Recommendations: • Target carry private label at Fayetteville store

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