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Titan Industries Limited, formerly TITAN WATCHES, is a joint venture of TATA group

Titan Industries Limited, formerly TITAN WATCHES, is a joint venture of TATA group

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management CASE STUDY (20 Marks) Titan Industries Limited, formerly TITAN WATCHES, is a joint venture of TATA group and The Tamilnadu Industrial Development Corporation. It was promoted in the year 1987. By the year 1990, TITAN emerged as the leader in the Indian quartz watch market, selling six million watches with 60 per cent market share. The watches are currently sold in 40 countries through marketing subsidiaries in London, Dubai and Singapore. Titan's expertise in marketing and brand building has elevated Titan to therefore front of Indian brands. Titan has been ranked as India's leading consumer durables marketing company. Winning awards for excellence has become a way of life with Titan. Titan adopted an aggressive product strategy. They offered a wide and attractive range of quality watches. They offered Dual Time, World Time, Alarm and Long Battery Life Watches. Titan offered a product that combined quality and fashion. Opting for quartz was another important technological decision. Titan went in for the most modern technology and the best international collaboration. TITAN flew down technicians from Europe to train its Indian Staff. To ensure quality TITAN resort to Vertical Integration. They started manufacturing watch cases and other components. Titan positioned their watches as an ornament. It is not a product showing time, watches are expressions of taste and style. It is the most popular gift item to parents, children and life partners. High profile distribution was dominated by the showroom concept. Titan opted for franchising and was very selective. Now, there are more than 6,000 retail shops. They are backed by an excellent service network. They underpriced battery, repair & service charges. In promotion too, TITAN chose an aggressive approach. They spend over Rs.20 chores per year for advertising. While TITAN has conquered all domestic players, global competition poses a new challenge. Import Liberalization and Import duty reduction will force TITAN to modify its marketing strategy. Answer the following question. Q1. Explain the following Marketing Mix variables of TITAN. (i) Product (ii) Promotion (iii) Price (iv) Placement. Q2. Explain the main components of Titan’s marketing strategy. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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When deciding the optimum solution, Classic Airlines must understand what their goals are, what their end state vision

When deciding the optimum solution, Classic Airlines must understand what their goals are, what their end state vision

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case (20 Marks) A Case Study on Classic Airlines: Classic Airlines is facing an organizational issue. External and internal marketing programs have not been able to satisfy the needs and wants of the stakeholders. Target customers are looking at the services offered by other airlines to satisfy their wants and needs. This has resulted in poor sales and reduced profits for the company. The marketing plan of a firm “helps the firm connect with its customers” (Kerin et al., 2006). Therefore, Classic Airlines wants to develop an effective plan of action that will not only help attract and retain customers, but also boost sales and profits. The Situation Issue and Opportunity Identification Classic Airlines is a 25 year old company that commands a fleet of more than 375 jets that serve 240 cities with more than 2300 daily flights. The company is facing numerous challenges because of rising costs and lack of innovation. Customers are not satisfied with the service they are receiving and management cannot agree on how to correct the issues. A manager at Classic Airlines expresses, “Your challenge is going to be rising above our competition without discounting airfare” (Case Study, 2008). The company will have to figure out strategies to overcome the challenges. Challenges Identification Classic Airlines must address the challenges the company is facing. The company is experiencing a decrease in stock prices. Employee morale is low because of finger pointing and lack of unity. The case study states that “loyal customers were jumping ship and the ones still aboard seemed to be flying less frequently” (Case Study, 2008). The senior vice president of customer service explains that “customers have no voice” which is a major challenge for the company. Classic Airlines and many of its rivals expanded too quickly (Case Study, 2008). The case study mentions that the CEO and CFO focus on numbers and less on marketing. Membership in classic rewards is down nearly 20% and the average number of flights per member is down more than 20%. The company recently mandated a 15% across the board cost reduction over the next 18 months which is also a major challenge for all departments. “Changes in the marketing environment are a source of opportunities and threats to be managed. The process of continually acquiring information on events occurring outside the organization toidentify and interpret potential trends is called environmental scanning” (Kerin et al., 2006).Environmental scanning will help the company progress A technique for marketing research is to utilize the 5step marketing research approach which encompasses the following steps: Define the problem Develop the research plan Collect relevant information by specifying Develop findings Take marketing actions The final objective of the company is to become the largest airline provider. A SWOT analysis identified several opportunities Answer the following question. Q1. Discuss different opportunity for Classic Airlines Q2. When deciding the optimum solution, Classic Airlines must understand what their goals are, what their end state vision is, and also what challenges they have faced with product development. Discuss Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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Discuss the brand rebuilding and positioning strategies of Portugal.

Discuss the brand rebuilding and positioning strategies of Portugal.

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Studies Case Study (20 Marks) Portugal, (the Portuguese Republic officially) one of the oldest countries of Europe located at Southwest of Europe started attracting investors and foreign tourists through its liberalization policies and economic reforms after its independence. But, due to its negative image among the European countries following safety issues, the tourist flow and the Foreign Direct Investments (FDI) were decreasing considerably. The low cost producer countries from central Europe and Asia further aggravated this situation by providing stiff competition to Portugal in attracting FDI. In 2007, a coalition government decided to launch a new promotional campaign called 'West Coast of Europe' to rebuild its brand image among investing community and tourists. The case discusses whether such an image rebuilding campaign would help countries to attract investors and foreign tourists. Answer the following question. Q1. Discuss the brand rebuilding and positioning strategies of Portugal. Q2. Debate the challenges faced by Portugal while implementing new image rebuilding campaign. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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Mr. Harish Jain, CEO of Energetic Enterprises, has established

Mr. Harish Jain, CEO of Energetic Enterprises, has established

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Studies CASE STUDY (20Marks) Mr. Harish Jain, CEO of Energetic Enterprises, has established the firm for the manufacture and marketing of an innovative product. The firm earned a reputation of its product within two years of its inception and enjoyed monopoly position in the market for its product. Now it has a turnover of about Rs.80 crores. Three years back, some firms entered the market and offered cheap substitutes which were of better quality. This year, Mr. Harish Jain is worried because about 40% of the market share has already been taken away by the new firms and he is not able to check this trend. Mr. Jain has been looking after both production and marketing functions though finance is being looked after by a finance manager having a professional degree in chartered accountancy. Mr. Jain has recently lowered the price of his product to fight competition, but even this has not helped. He has now approached you for advice to stabilize his sales volume. Answer the following question. Q1. Analyze the case. Q2. Identify the strong and weak points of this case. Q3. What environmental factors have caused a worry to Mr.Jain? Q4. As a consultant, what strategies would you suggest to check further fall in market share? Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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Portugal, (the Portuguese Republic officially) one of the oldest countries of Europe located at Southwest of Europe star

Portugal, (the Portuguese Republic officially) one of the oldest countries of Europe located at Southwest of Europe star

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management CASE STUDY (20 Marks) Portugal, (the Portuguese Republic officially) one of the oldest countries of Europe located at Southwest of Europe started attracting investors and foreign tourists through its liberalization policies and economic reforms after its independence. But, due to its negative image among the European countries following safety issues, the tourist flow and the Foreign Direct Investments (FDI) were decreasing considerably. The low cost producer countries from central Europe and Asia further aggravated this situation by providing stiff competition to Portugal in attracting FDI. In 2007, a coalition government decided to launch a new promotional campaign called 'West Coast of Europe' to rebuild its brand image among investing community and tourists. The case discusses whether such an image rebuilding campaign would help countries to attract investors and foreign tourists. Answer the following question. Q1. Discuss the brand rebuilding and positioning strategies of Portugal. Q2. Debate the challenges faced by Portugal while implementing new image rebuilding campaign. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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The very first major move which Paul S. Otellini took, after becoming the new CEO

The very first major move which Paul S. Otellini took, after becoming the new CEO

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management CASE STUDY (20 Marks) The very first major move which Paul S. Otellini took, after becoming the new CEO of Intel Corporation, was changing the company's 16yearold logo. The change was not only in the tag line but also in the famous Intel's "droppede" corporate logo. The company was the market leader in its microprocessor segment and the famous tag line, 'Intel inside', was closely associated with its success. A sudden shift from its year old and well known corporate logo to a new one, was quite unlikely Intel. Moreover, the company was planning to diversify to other businesses, apart from its core PC segment, thus, decided to change from 'Intel Inside' to 'Leap Ahead'. There were many instances where companies had changed their corporate logos and also succeeded in maintaining their images in the market. This case allows room for discussing whether Intel has made the right move or not. Answer the following question. Q1. Discuss the new marketing initiatives taken by Intel. Q2. Debate on whether this initiative would help Intel to succeed in future. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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A consumer product company is considering the development and launch of a new mosquito repellent

A consumer product company is considering the development and launch of a new mosquito repellent

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management CASE STUDY (20 Marks) A consumer product company is considering the development and launch of a new mosquito repellent. This product would consist of a liquid dispenser, like deodorant containers, you are familiar with. The mosquito repellent easily comes out from the nozzle and rapidly spreads in vapor when its push-button release is pressed lightly. Only a small amount of repellent is dispensed with each press and is mildly perfumed. The chemical used is completely non-toxic for humans and pets. Only 5 ml. of repellent is enough for a room measuring 14x12 sq. feet and its effect persists for two days after the room is sprayed just once. Answer the following question. Q1. Discuss, how you will be undertaking the concept testing of this new mosquito repellent before its launch? Q2. What are the limitations and challenges in concept testing? Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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In 2006, 46 year old Barbie – the largest and the most popular doll in the world

In 2006, 46 year old Barbie – the largest and the most popular doll in the world

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management CASE STUDY (20 Marks) In 2006, 46 year old Barbie – the largest and the most popular doll in the world is struggling through a midlife crisis. The Barbie brand accounts for almost onethird of Mattel's $5.2 billion annual revenue. The Barbie doll has dominated the global toy market for more than 40 years. But in recent years, its status as queen of the toy cupboard is under threat. Mattel's financial results highlighted her plight with the gross worldwide sales of Barbie falling by 13 % in the second quarter of 2006. Little girls no longer view her as cool and trendy. Mattel decided to reinvigorate the Barbie brand, focusing on core markets, aligning more effectively with growing retail customers by entering into closer partnerships with them, investing in developing markets, and growing alternative saleschannels. Mattel has decided to concentrate on three aspects – product, brand building and distribution channel. It has extended Barbie to animation movies, launched interactive web sites, and developed new products to appeal to teens and preteens. The case discusses the challenges faced by Barbie; it traces the initiatives taken by Mattel over the years to extend Barbie's product life cycle; and debates over Mattel's current strategy for Barbie. Answer the following question. Q1. Discuss the challenges faced by Barbie in maintaining its brand image. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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PepsiCo a world leader in convenient snacks, foods, and beverages is a $35

PepsiCo a world leader in convenient snacks, foods, and beverages is a $35

Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Marketing Management Case Study (20 Marks) PepsiCo a world leader in convenient snacks, foods, and beverages is a $35 billion company. Some of the popular brands like PepsiCola, Mountain Dew, Diet Pepsi, Lays, Doritos, Tropicana, Gatorade, and Quaker Oats are owned by the company. The company saw a change of preference in it’s consumers in the 1990’s apart from this the beverage industry also observed a rise in functional drinks in the mid 2000s. The case focuses on the Pepsi’s strategy to address this change in the consumer behavior Answer the following question. Q1. Describe the Impact of changing consumer behavior on the food and beverage Industry. Q2. Discuss the possible solutions to address the .change in consumer preferences. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224

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