1 / 4

PepsiCo a world leader in convenient snacks, foods, and beverages is a $35

Assignment Solutions, Case study Answer sheets <br>Project Report and Thesis contact<br>aravind.banakar@gmail.com<br>www.mbacasestudyanswers.com<br>ARAVIND – 09901366442 – 09902787224<br><br>Marketing Management<br><br>Case Study (20 Marks)<br>PepsiCo a world leader in convenient snacks, foods, and beverages is a $35 billion company. Some of the popular brands like PepsiCola, Mountain Dew, Diet Pepsi, Lays, Doritos, Tropicana, Gatorade, and Quaker Oats are owned by the company. The company saw a change of preference in it’s consumers in the 1990’s apart from this the beverage industry also observed a rise in functional drinks in the mid 2000s. The case focuses on the Pepsi’s strategy to address this change in the consumer behavior <br><br>Answer the following question.<br><br>Q1. Describe the Impact of changing consumer behavior on the food and beverage Industry.<br><br>Q2. Discuss the possible solutions to address the .change in consumer preferences.<br><br>Assignment Solutions, Case study Answer sheets <br>Project Report and Thesis contact<br>aravind.banakar@gmail.com<br>www.mbacasestudyanswers.com<br>ARAVIND – 09901366442 – 09902787224<br><br>

salesmbacasestudyhelp
Download Presentation

PepsiCo a world leader in convenient snacks, foods, and beverages is a $35

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing ManagementDr. Aravind Banakar9901366442 – 9902787224

  2. Marketing Management Case Study (20 Marks) PepsiCo a world leader in convenient snacks, foods, and beverages is a $35 billion company. Some of the popular brands like PepsiCola, Mountain Dew, Diet Pepsi, Lays, Doritos, Tropicana, Gatorade, and Quaker Oats are owned by the company. The company saw a change of preference in it’s consumers in the 1990’s apart from this the beverage industry also observed a rise in functional drinks in the mid 2000s. The case focuses on the Pepsi’s strategy to address this change in the consumer behavior

  3. Answer the following question. Q1. Describe the Impact of changing consumer behavior on the food and beverage Industry. Q2. Discuss the possible solutions to address the .change in consumer preferences.

  4. Global Study Solutions Dr. Aravind Banakar aravind.banakar@gmail.com www.mbacasestudyanswers.com 9901366442 - 9902787224

More Related