MKT 421 Week 3 Learning Team Assignment Components of a Marketing Plan Part 1: Product, Target, Strategy Planning, Posit
MKT 421 Week 3 Learning Team Assignment Components of a Marketing Plan Part 1: Product, Target, Strategy Planning, Positioning, and Brand//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-week-3-learning-team-assignment-components-of-a-marketing-plan-part-1-product-target-strategy-planning-positioning-and-brand MKT 421 Week 3 Learning Team Assignment Components of a Marketing Plan Part 1: Product, Target, Strategy Planning, Positioning, and Brand Instructions: Purpose of Assignment Marketing plans help coordinate an organization's departments and activities toward a mutual benefit between the organization and the consumer. Well thought out marketing plans contain both internal and external research aimed at understanding who the customer is, what they want, and any barriers the company may encounter in meeting customer demands. This research and information allows the company to create strong strategies and realistic goals. Part 1 of this two-part learning team assignment is designed to place students in the role of a company marketing team demonstrating to the CEO and Stakeholders why and how their new product/service should be launched. This assignment assesses the company, the target market and product, and company will be launching. (See Week 2 Team Proposal for details.) Obtain your instructor's approval for the team's product or service before beginning this project. Create a minimum of 1,050-word report covering the following: u2022tDescribe the organization, their size and sales, what industry they operate in, their mission and values, as well as what makes them different from other organizations. u2022tExplain your new and unique product/service and include packaging, labeling, and warranty if applicable. How will this add value and differentiate the brand and product from the competition, while encouraging the target market to buy? u2022tIdentify your target market and what segmentation criteria you use to identify it. Research the size and growth prospects iof your target market. u2022tDescribe why you think this is an attractive opportunity for your employer to pursue. u2022tPrepare a SWOTT analysis. u2022tIdentify and describe the top three real business industry competitors for your company and how your company's brand is positioned in comparison. . Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment. Click on below link to buy https://tutorfortune.com/products/mkt-421-week-3-learning-team-assignment-components-of-a-marketing-plan-part-1-product-target-strategy-planning-positioning-and-brand
★
★
★
★
★
62 views • 5 slides
