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MKT 421 Week 3 Learning Team Assignment Components of a Marketing Plan Part 1: Product, Target, Strategy Planning, Positioning, and Brand//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-3-learning-team-assignment-components-of-a-marketing-plan-part-1-product-target-strategy-planning-positioning-and-brand<br><br>MKT 421 Week 3 Learning Team Assignment Components of a Marketing Plan Part 1: Product, Target, Strategy Planning, Positioning, and Brand<br><br> <br>Instructions:<br>Purpose of Assignment<br>Marketing plans help coordinate an organization's departments and<br>activities toward a mutual benefit between the organization and the<br>consumer. Well thought out marketing plans contain both internal and<br>external research aimed at understanding who the customer is, what<br>they want, and any barriers the company may encounter in meeting<br>customer demands. This research and information allows the company<br>to create strong strategies and realistic goals. Part 1 of this two-part<br>learning team assignment is designed to place students in the role of a<br>company marketing team demonstrating to the CEO and Stakeholders<br>why and how their new product/service should be launched. This<br>assignment assesses the company, the target market and product, and<br>company will be launching. (See Week 2 Team Proposal for details.)<br>Obtain your instructor's approval for the team's product or service<br>before beginning this project.<br>Create a minimum of 1,050-word report covering the following:<br>u2022tDescribe the organization, their size and sales, what industry they<br>operate in, their mission and values, as well as what makes them<br>different from other organizations.<br>u2022tExplain your new and unique product/service and include packaging,<br>labeling, and warranty if applicable. How will this add value and<br>differentiate the brand and product from the competition, while<br>encouraging the target market to buy?<br>u2022tIdentify your target market and what segmentation criteria you use to<br>identify it. Research the size and growth prospects iof your target<br>market.<br>u2022tDescribe why you think this is an attractive opportunity for your<br>employer to pursue.<br>u2022tPrepare a SWOTT analysis.<br>u2022tIdentify and describe the top three real business industry competitors<br>for your company and how your company's brand is positioned in<br>comparison.<br>.<br>Format your paper consistent with APA guidelines.<br>Click the Assignment Files tab to submit your assignment.<br>Note: Grades are awarded based upon individual contributions to the<br>Learning Team assignment. Each Learning Team member receives a<br>grade based upon his/her contributions to the team assignment. Not all<br>students may receive the same grade for the team assignment.<br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-421-week-3-learning-team-assignment-components-of-a-marketing-plan-part-1-product-target-strategy-planning-positioning-and-brand<br>
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MKT 421 Week 3 Learning Team Assignment Components of a Marketing Plan Part 1: Product, Target, Strategy Planning, Positioning, and Brand//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-421-week-3-learning-team-assignment- components-of-a-marketing-plan-part-1-product-target-strategy-planning-positioning- and-brand MK T 4 2 1 We e k 3 L e a r n i n g T e a m A s s i g n me n t C o mp o n e n t s o f a Ma r k e t i n g P l a n P a r t 1 : P r o d u c t , T a r g e t , S t r a t e g y P l a n n i n g , P o s i t i o n i n g , a n d B r a n d I n s t r u c t i o n s : P u r p o s e o f A s s i g n me n t Ma r k e t i n g p l a n s h e l p c o o r d i n a t e a n o r g a n i z a t i o n ' s d e p a r t me n t s a n d a c t i v i t i e s t o w a r d a mu t u a l b e n e fi t b e t w e e n t h e o r g a n i z a t i o n a n d t h e c o n s u me r . We l l t h o u g h t o u t ma r k e t i n g p l a n s c o n t a i n b o t h i n t e r n a l a n d e x t e r n a l r e s e a r c h a i me d a t u n d e r s t a n d i n g w h o t h e c u s t o me r i s , w h a t t h e y w a n t , a n d a n y b a r r i e r s t h e c o mp a n y ma y e n c o u n t e r i n me e t i n g c u s t o me r d e ma n d s . T h i s r e s e a r c h a n d i n f o r ma t i o n a l l o w s t h e c o mp a n y t o c r e a t e s t r o n g s t r a t e g i e s a n d r e a l i s t i c g o a l s . P a r t 1 o f t h i s t w o - p a r t l e a r n i n g t e a m a s s i g n me n t i s d e s i g n e d t o p l a c e s t u d e n t s i n t h e r o l e o f a c o mp a n y ma r k e t i n g t e a m d e mo n s t r a t i n g t o t h e C E O a n d S t a k e h o l d e r s
w h y a n d h o w t h e i r n e w p r o d u c t / s e r v i c e s h o u l d b e l a u n c h e d . T h i s a s s i g n me n t a s s e s s e s t h e c o mp a n y , t h e t a r g e t ma r k e t a n d p r o d u c t , a n d i d e n t i fi e s p o t e n t i a l o b s t a c l e s a c o mp a n y ma y f a c e w h e n d e c i d i n g t o l a u n c h a n e w o ff e r i n g w i l l b e i d e n t i fi e d . A s s i g n me n t S t e p s R e s o u r c e s : Ma r k e t i n g : C h . 1 : p g . 4 - 1 0 ; C h . 2 : p g . 4 0 - 4 6 a n d 5 4 - 6 9 ; C h . 3 : p g . 7 2 - 9 2 ; C h . 1 1 : p g . 2 9 2 - 3 0 9 ; We e k 1 v i d e o S c e n a r i o : Y o u r t e a m h a s b e e n c h o s e n b y t h e C E O t o l e a d t h e d e v e l o p me n t o f k e y ma r k e t i n g s t r a t e g i e s f o r t h e ma r k e t i n g p l a n f o r y o u r c o mp a n y ' s l a u n c h o f a n e w a n d u n i q u e p r o d u c t / s e r v i c e ( n o t a l r e a d y o ff e r e d ) . Y o u r ma r k e t i n g t e a m' s mi s s i o n i s t o p r o v e t o t h e b o a r d o f d i r e c t o r s a n d i n v e s t o r s t h r o u g h r e s e a r c h , s t r a t e g y d e v e l o p me n t , a n d r e a s o n i n g , t h a t t h i s p r o d u c t / s e r v i c e i s v i a b l e a n d w i l l me e t t h e c o mp a n y ' s g o a l s . I n t h i s fi r s t h a l f o f t h e p r o j e c t , y o u w i l l b e r e p o r t i n g t o t h e b o a r d a n d C E O a b o u t t h e t a r g e t , t h e p r o d u c t ' s s t r e n g t h s , a S WO T T
( S t r e n g t h s , We a k n e s s e s , O p p o r t u n i t i e s , T h r e a t s a n d T r e n d s ) a n a l y s i s , a n d t h e b r a n d ' s p o s i t i o n i n t h e c o mp e t i t i v e e n v i r o n me n t . S e l e c t a c o mp a n y a s y o u r " h y p o t h e t i c a l e mp l o y e r . " ( S e e We e k 2 T e a m P r o p o s a l f o r d e t a i l s . ) C r e a t e a n e w a n d u n i q u e ( n o t a l r e a d y o ff e r e d ) p r o d u c t o r s e r v i c e t h e c o mp a n y w i l l b e l a u n c h i n g . ( S e e We e k 2 T e a m P r o p o s a l f o r d e t a i l s . ) O b t a i n y o u r i n s t r u c t o r ' s a p p r o v a l f o r t h e t e a m' s p r o d u c t o r s e r v i c e b e f o r e b e g i n n i n g t h i s p r o j e c t . C r e a t e a mi n i mu m o f 1 , 0 5 0 - w o r d r e p o r t c o v e r i n g t h e f o l l o w i n g : D e s c r i b e t h e o r g a n i z a t i o n , t h e i r s i z e a n d s a l e s , w h a t i n d u s t r y t h e y o p e r a t e i n , t h e i r mi s s i o n a n d v a l u e s , a s w e l l a s w h a t ma k e s t h e m d i ff e r e n t f r o m o t h e r o r g a n i z a t i o n s . E x p l a i n y o u r n e w a n d u n i q u e p r o d u c t / s e r v i c e a n d i n c l u d e p a c k a g i n g , l a b e l i n g , a n d w a r r a n t y i f a p p l i c a b l e . H o w w i l l t h i s a d d v a l u e a n d d i ff e r e n t i a t e t h e b r a n d a n d p r o d u c t f r o m t h e c o mp e t i t i o n , w h i l e e n c o u r a g i n g t h e t a r g e t ma r k e t t o b u y ?
I d e n t i f y y o u r t a r g e t ma r k e t a n d w h a t s e g me n t a t i o n c r i t e r i a y o u u s e t o i d e n t i f y i t . R e s e a r c h t h e s i z e a n d g r o w t h p r o s p e c t s i o f y o u r t a r g e t ma r k e t . D e s c r i b e w h y y o u t h i n k t h i s i s a n a t t r a c t i v e o p p o r t u n i t y f o r y o u r e mp l o y e r t o p u r s u e . P r e p a r e a S WO T T a n a l y s i s . I d e n t i f y a n d d e s c r i b e t h e t o p t h r e e r e a l b u s i n e s s i n d u s t r y c o mp e t i t o r s f o r y o u r c o mp a n y a n d h o w y o u r c o mp a n y ' s b r a n d i s p o s i t i o n e d i n c o mp a r i s o n . C i t e a mi n i mu m o f t h r e e p e e r - r e v i e w e d s o u r c e s . O n e mu s t c o me f r o m t h e c o u r s e t e x t b o o k o r v i d e o s a n d o n e f r o m t h e U n i v e r s i t y L i b r a r y . P r e p a r e t o l a u n c h a n e x t e n s i v e r e s e a r c h e ff o r t o f t h e ma r k e t ( c o mp e t i t o r s a n d t a r g e t ma r k e t ) y o u p l a n t o p u r s u e . Y o u r g o a l i s t o d e mo n s t r a t e s k i l l i n a p p l y i n g t h e o r y t o t h e r e a l w o r l d o f b u s i n e s s . C o n s u l t o n e o f o u r U n i v e r s i t y l i b r a r i a n s f o r a s s i s t a n c e . F o r ma t y o u r p a p e r c o n s i s t e n t w i t h A P A g u i d e l i n e s . C l i c k t h e A s s i g n me n t F i l e s t a b t o s u b mi t y o u r a s s i g n me n t . N o t e : G r a d e s a r e a w a r d e d b a s e d u p o n i n d i v i d u a l c o n t r i b u t i o n s t o t h e
L e a r n i n g T e a m a s s i g n me n t . E a c h L e a r n i n g T e a m me mb e r r e c e i v e s a g r a d e b a s e d u p o n h i s / h e r c o n t r i b u t i o n s t o t h e t e a m a s s i g n me n t . N o t a l l s t u d e n t s ma y r e c e i v e t h e s a me g r a d e f o r t h e t e a m a s s i g n me n t . Click on below link to buy https://tutorfortune.com/products/mkt-421-week-3-learning-team-assignment- components-of-a-marketing-plan-part-1-product-target-strategy-planning-positioning- and-brand
