1 / 32

Developing human resources for electronic commerce

Joint UNCTAD- UN ESCAP Asia-Pacific Regional Conference “E-commerce Strategies for Development” Bangkok, 20-22 November 2002. Developing human resources for electronic commerce. Mr. Michael Baker Executive Director

sef
Download Presentation

Developing human resources for electronic commerce

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Joint UNCTAD-UN ESCAP Asia-Pacific Regional Conference “E-commerce Strategies for Development” Bangkok, 20-22 November 2002 Developing human resourcesfor electronic commerce Mr. Michael Baker Executive Director AsiaOceania Electronic Marketplace Association (AOEMA)michael.baker@aoema.org

  2. Today’s discussion • Interactive • AOEMA EC Awareness seminars • EC Best Practice report • Protecting yourself in today’s internet society • Observations

  3. History of the EC Seminars

  4. Seminar Content • Based on the EC Best Practice report – seven barriers to entry • Access • Knowledge and skills • Trust and confidence • Language • Security • Legislation • Financial

  5. Seminars during June 02 • Indonesia • Partners • Indonesia ICT Watch • Atmajaya University and ICT Community in Jogjakarta, and ASEAN Law Student Association (ALSA) • ICT Community in Padang

  6. Indonesia Seminar Sites Map by courtesy of the CIA Padang Yogyakarta Surabaya

  7. Survey Results - Indonesia • Purpose for attending: • (43%) to apply what I learn to my business activities • (39%) because the topics were of interest to me • Usefulness of seminar: • (91%) useful or very useful • (92%) would attend future seminars • Topics of primary interest: • (35%) business issues related to IT and EC • (21%) education and awareness • Access to and use of Internet in work environment: • (67%) have access to Internet at work • (41%) company currently has a presence on the Internet • Access to and use of Internet in home environment: • (33%) have access to Internet at home • (28%) have bought something over the Internet

  8. Seminars since TEL 25 • China • Partners • BUPT • Xi’an Jiaotong University • Huazhong Science and Technology University • Zhongshan University..

  9. China Seminar Sites Xi’an Guangzhou Wuhan

  10. Survey Results – China • Purpose for attending: • (36%) to apply what I learn to my business activities • (43%) because the topics were of interest to me • Usefulness of seminar: • (77%) useful or very useful • (79%) would attend future seminars • Topics of primary interest: • (39%) business issues related to IT and EC • (14%) viable business models and case studies • Access to and use of Internet in work environment: • (84%) have access to Internet at work • (32%) company currently has a presence on the Internet • Access to and use of Internet in home environment: • (69%) have access to Internet at home • (38%) have bought something over the Internet

  11. Summary of Seminar Findings • The importance of a local host: • The opportunity for non-capital cities: • The need to educate SMEs/MEs: • The opportunity for a two-way experience: • Building on other activities in the economy: • Tailoring the content to local requirements: • Involving local speakers: • Bringing in International Speakers:

  12. Summary Statistics Show: • Most people attended because (1) the topics were of interest and (2) they intended to apply what they learned to their business • 80-90% of all attendees found the seminars to be useful/very useful and indicated they would attend future seminars • A two-thirds majority have access to the Internet at work, but far fewer have access at home

  13. We couldn’t have done this without… • FMMC (Japan) • MPHPT (Japan) • DFAT (Australia) • Critical Path HK • All supporting organizations in local economies

  14. SME’s and the New Economy • Need to adopt the Internet • Need to implement EC • Why have SME’s been slow to adopt?

  15. EC Best Practice • Review body of existing global research • Distill and summarize barriers to adoption of EC by SME’s • Focus on positive developments in the region and highlight best practice examples • Provide viable business models • http://www.aoema.org/EC-Best-Practice/

  16. AOEMA’s Seven Barriers • Access • Knowledge and Skills • Trust and Confidence • Language • Security • Legislation • Financial (payment mechanisms)

  17. Protecting Yourself in Today’s Internet • “Safety Net” Booklet • Build on the work of the E Japan forum • Funded by FMMC • Supported by most government

  18. AOEMA’s “Safety Net” • To build trust and confidence in the online environment • To help users understand the issues and learn how to prevent trouble • Written in simple, non-technical, manner with specific “take action” steps • Specifically intended for use by SMEs, even MEs

  19. Safety Net • What is in it? • 2 minute “Safety Net” test • 4 questions: • How do I secure my computer? • How do I protect personal data? • How can I trust online transactions? • How do I avoid trouble • Guidelines

  20. Safety Net • 2 minute “Safety Net” test • 4 questions: • How do I secure my computer? • How do I protect personal data? • How can I trust online transactions? • How do I avoid trouble?

  21. 2-min “Safety Net” Test (page 4) • Anti-virus software & updated definitions • Personal firewall installed • Effective passwords • Latest version all software programs • “Auto update” selected • Cookies setting on browser

  22. How do I secure my computer? (page 6) • Personal Firewalls • Monitoring family and business activity • Passwords • Software Updates • Protect against Trojans • Anti-virus software

  23. How do I protect my personal data? (page 6) • Cookies • Chat rooms, instant messaging, file sharing • Privacy • Public access • Spam • Spyware

  24. How can I trust online transactions? (page 6) • Consumer Protection • Digital Signatures • Legal Issues • Online Dispute Resolution • Secure Web Pages

  25. How do I avoid trouble, etc? (page 6) • Identity theft • Intellectual Property Rights (IPR) • Dumping • Scams • Defamation • Stalking • Spoofing

  26. Safety Net Guidelines (page 33) • Email messages • Mailing Lists • Consumer-friendly websites • Safe online buying • Online auctions

  27. Reviewed • SME’s and ME’s and individuals • Subject area experts • Government departments

  28. Economy-specific pages • Websites for more information and help • Government laws and recommendations • Additional resources such as consumer advocacy groups • www.aoema.org/SafetyNet\Economy-Specific-Information\index.htm

  29. SafetyNet Training • Customized week-long program • Train the trainer workshop – 1 full day • Booklet translated and 10,000 copies • Hands-on experience with users • 2 half-day sessions for users

  30. Observations • We are encouraging people to get on line but what are we doing to prepare them for the experience. • Do we send young drivers onto the road without teaching them the ways to avoid accidents? • Even if we tell people about the problems, do we do it in ways that are too technical for them? • What will we do to spread the word and how much are we willing to spend on the effort.

  31. Conclusion • The information is available. • No one needs to recreate this • People need to be made aware of its existence. • We must do it in such a way that ensures people that it can still be a good experience to go on-line

  32. Thank you Michael Baker michael.baker@aoema.org

More Related