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Advice for in-the-trenches mid-level corporate entrepreneurs who are not just innovating new products or processes, but who are actually changing their firm's business model.
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DELIVERING BUSINESS MODEL INNOVATION you’re not alone | it’s doable | but it’s hard
PART ONE INTRODUCTION
What is a Business Model? "The way that your business delights customers in a unique, sustainable, & defensible way using it's core competencies to make wads of cash"
What is a Business Model? The way that your business delights customers in a unique, sustainable, & defensible way using it's core competencies to make wads of cash • Who are your target customers? • What are their pain points? • How are they trying to ease pain now? • How, where, & when do they buy?
What is a Business Model? The way that your business delights customers in a unique, sustainable, & defensible way using it's core competencies to make wads of cash • Who are your competitors? • How is your solution different vis-à-vis customer pain points? • How do you sustainably defend your position?
What is a Business Model? The way that your business delights customers in a unique, sustainable, & defensible way using it's core competencies to make wads of cash • What are your uniquely great at, and how does it fit together? • Supply • Manufacture • Distribution • Delivery • Development • Brand
What is a Business Model? The way that your business delights customers in a unique, sustainable, & defensible way using it's core competenciesto make wads of cash • Revenue & Cost Models • Collection & Payment • Financing Strategy • Exits & Returns
Customers change what they need Why would you change your business model?!?
Competitors change what they do Why would you change your business model?!?
Core competencies eventually commoditize Why would you change your business model?!?
and every now and then, everything about the world changes dramatically Why would you change your business model?!?
old models just lose steam Why would you change your business model?!?
So , you're basically forced Why would you change your business model?!?
It's not about originality or being first So why do some companies rise above the rest?
It's not about size or age So why do some companies rise above the rest?
It's about execution So why do some companies rise above the rest?
HBR advises firms… • Have engaged, visible leaders & empowered teams • Ruthlessly focus on client value • Provide space & commitment to rethink everything • Align goals, culture, & incentives top to bottom • Communicate It's about execution So why do some companies rise above the rest?
but what can an individual do in the trenches So why do some companies rise above the rest?
PART TWO 8 THINGS YOU CAN PERSONALLY DO TO HELP DELIVER A SUCCESSFUL PIVOT
1. Understand the new model 1.1 What served you well for the last 15 years may be the worst thing for the next 15
1. Understand the new model 1.2 Go out and talk to people again
1. Understand the new model 1.2 Go out and talk to people again Customers Competitors Colleagues Strangers
2. Get on board or get out There is no shame in saying this is not for me. But there is shame in not saying it.
Re-alignment of values, vision, objectives, metrics happens at all levels, not just executive 3. Re-evaluate / Re-align
What are you prepared to commit to? • Stop • Start • Continue Re-alignment of values, vision, objectives, metrics happens at all levels, not just executive 3. Re-evaluate / Re-align
4.1 Take the development & management of strategically aligned training plans seriously 4. Retool
Avoiding the water cooler is bogus advice 5. Build positive support networks for you & others
People need to: • Blow off steam • Get recon – even if incomplete data Avoiding the water cooler is bogus advice 5. Build positive support networks for you & others
Just find the right balance 5. Build positive support networks for you & others
Once more for good measure Understand the new model Get onboard or get out Re-evaluate and Realign Retool Build positive support networks for you and others Create a fast failure-friendly environment Shift Leadership, followership & managership styles Communicate and Listen
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Image References • http://hdwallpapers4free.com/abstract-vector/machine-wheels-desktop-wallpaper-6504/ • http://piixo.com/cliff-jumping/ • http://mystery-of-my-spirit.blogspot.sg/2012/12/the-graveyard.html • http://noaseo.files.wordpress.com/2011/07/chimp-thinking.jpg • http://worksmartlivesmart.com/read-a-new-book-month-december/ • http://www.lovebutblog.com/overruling-the-dick-tatorship-in-our-house-so-long-choices/ • http://www.mbopartners.com/independents-guide/grow/reevaluating-your-independent-consultancy-goals • http://www.pickthebrain.com/blog/5-steps-for-retooling-in-the-new-job-market/ • http://www.edupics.com/coloring-page-to-give-a-pat-on-the-back-i13471.html • http://www.huffingtonpost.ca/2013/01/20/canada-light-bulb-ban_n_2516459.html • http://www.toolstop.co.uk/victorinox-1370300np-climber-swiss-army-knife-red-1370300-p17431 • http://vintagetexas.com/blog/?p=1022 • Doc References • http://blogs.hbr.org/2013/09/why-large-companies-struggle-with-business-model-innovation/ • http://mnasq.org/wp-content/uploads/presentations/BestPracticesinChangeManagement.pdf Please note that all content & opinions expressed in this deck are my own and don’t necessarily represent the position of my current, or any previous, employers