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Enterprise Social Networks 101: for clued-in MNC managers

Slideshow about Enterprise Social Networks 101: for clued-in MNC managers by Eric Tachibana

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Enterprise Social Networks 101: for clued-in MNC managers

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  1. Selena Sol presents….. ENTERPRISE SOCIAL NETWORKS what | why | when | how

  2. What? + + (But for internal use only)

  3. e Why? efficiency | effectiveness | engagement

  4. USE IT: Context >= Content When the discussion around a topic is as, or more, important than the output

  5. USE IT: Sticky Knowledge ESNs persistently maintain enterprise knowledge (sans people) & solve big data problem with tags

  6. USE IT: Operational Surprise Tags, viral distribution, & interest-based organization (not project or biz-hierarchy) means idea riffing accelerates

  7. SKIP IT: Structured Hierarchical Data ESN's must co-exist with document & project management libraries (like Sharepoint)…for now

  8. SKIP IT: One-off Transactions ESN's must co-exist with Incident Management & Enterprise Chat…for now

  9. SKIP IT: Confidential Data

  10. SKIP IT: Fine-grained access controls

  11. WORK IT: Make it a top-down Priority • Leaders must use it • Middle management must get it

  12. WORK IT: Make it easy to contribute • Use a custodian program to spread the load • Use RSS feeds and Twitter cross-posts as cheats

  13. WORK IT: Ensure literacy of userbase • Likes, Shares, Follows • Personalization (pictures, bios, and newfeeds)

  14. WORK IT: Share like Mad! • Tag, tag, tag (keywords, people and spaces) • Share aggressively (lies, damn lies, and statistics….and… marketing)

  15. WORK IT: Keep it fun & rewarding • Gamify everything you can • Avoid corporate speak, but note cyberspace never forgets • Use Shout Outs!

  16. WORK IT: Building communities is hard • Know that it takes time and effort (and resources, sometimes with specialized social-media skills) • Make sure you have executive sponsorship & support

  17. Selena Sol asks….. SHARE THIS DECK & FOLLOW ME (please-oh-please-oh-please-oh-please) http://www.slideshare.net/selenasol/presentations stay up to date with my future slideshare posts selena@selenasol.com http://www.linkedin.com/pub/eric-tachibana/0/33/b53

  18. CLICK HERE FOR MORE!!!!

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