1 / 7

Analysing internal social media and links to IC strategy Dr Jimmy Huang Warwick Business School

Analysing internal social media and links to IC strategy Dr Jimmy Huang Warwick Business School. Rhetorical practice as a crucial aspect of IC . Three telecoms examples . Case 1. Case 2. Case 3. K ey dimensions, characteristics and implications. Three key dimensions of IC

selene
Download Presentation

Analysing internal social media and links to IC strategy Dr Jimmy Huang Warwick Business School

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Analysing internal social media and links to IC strategyDr Jimmy HuangWarwick Business School

  2. Rhetorical practice as a crucial aspect of IC

  3. Three telecoms examples Case 1 Case 2 Case 3

  4. Key dimensions, characteristics and implications • Three key dimensions of IC • Reach versus richness • Univocality versus multivocality • Consumption versus coproduction • Their characteristics and implications • Defining the degree of fluidity in internal communication • Paradoxical relationships (trade-offs) within and amongst each dimension • Forcing managers to make an ‘either or’ decision amongst the trade-offs

  5. Can IC be ambidextrous by moving beyond the trade-offs through the use and leverage of social media?

  6. Concluding remarks • Aligning your strategic intents with your IC strategy • You can be innovative in your IC strategy, but do approach it as a long-term investment

More Related