Learn all about to Shield Your Brand Logo and Name

1. Shield Your Brand Logo and Name: Here's More to Learn With the inception of the Internet, brands have acquired a digital transformation. Since then, online marketing has become a quintessential part of the business. But digital marketing also has a catastrophic impact on brands and their loyal customers. And brand infringement is one of them. It is one of the common strategies implemented by affiliates to defraud brands. To receive traffic, nefarious actors implement the brand's trademarked assets, such as logos, names, and slogans. A malicious actor's use of these properties hits the business's reputation. Besides, it also misleads prospects and loyal customers. It's a smart act of using the intellectual properties of brands to increase sales and leads. Ways How Malicious Actors Infringe Brands With revolutionary technologies, digital marketing replaced traditional procedures with different brands connecting and reaching customers. And the more prominent the brand is, the bigger digital risks they have. Malicious actors take advantage of digital space to encroach upon copyrights, trademarks, and other intellectual properties. They steal money from private details from loyal customers and advertisers. Customer information revealed from sources may result in phishing attacks. These attacks can exploit the brand image and hamper customers' experience. As a result, the brand ends up losing its loyal and long-term customers. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

2. Below are the ways malicious actors implement to infringe on the brand: 1. Phishing Attacks As discussed earlier, if threat actors find the private information of the long-term customer, it might be dangerous for customers. Besides hampering the brand reputation, these actors can use customers' private information. As a result, they become victims of phishing attacks. 2. Domain Spoofing Around 39% of digital customers mistyped domain names. For fraudsters, it becomes a perk. They buy misspelled domain names. They purposely register domain names to mimic legitimate sources by guessing and tracking the typo. It tricks digital buyers into stealing credentials. They also collect their private information. 3. Paid Ad Violation Malicious actors hijack paid ad campaigns on search engines to take away customers. As a result, it causes the brand to lose convertible traffic. In the meantime, customers may also end up counterfeit land or goods on a nefarious website that steals private information. 4. Social Media Attacks Did you know nefarious actors that can create social media accounts to interact with customers, impersonate brands, and make legitimate posts? Social communication may include links to spooked websites. Impersonators cause the brand's reputational damage. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

3. Who Should Opt for Brand Protection Solution? Branding does not happen overnight, but reputational damage can occur within a fraction of a second. So, to keep your brand name, logo, and slogans secure, it is imperative to choose ad fraud detection. Such a solution can benefit the following: ●Affiliate Networks Fraud detection software solutions can assist affiliate networks track & analyze every activity of the affiliates. Track & monitor affiliates to offer the right ROI to advertisers who rely on the network. With these solutions, a brand can enhance its reputation for premium-quality traffic. ●Advertisers Affiliate fraud monitoring and detection solutions implement ML methodologies & reverse engineering tactics. It monitors the ways the affiliates promote the brand. These software solutions will help advertisers maintain compliance, secure brand reputation, and recover advertising expenses. You can also manage and monitor affiliate networks to generate revenue & preserve your customers' experience. ●Digital Media Agencies A software solution assists digital agencies in differentiating their offering & offer premium-quality leads. They evaluate affiliate content using the clients' tracking web links. Implementing a sought-after solution helps digital media agencies automate affiliate fraud and have frequent checks. It enhances customer satisfaction and maintains affiliate marketing compliance globally. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

4. Benefits of Brand Infringement Prevention Solutions With the rise of infringement, brands need to protect their legitimacy with afraud prevention solution. ●Increased Brand Reputation It takes so many years for a brand to gain traction in business. A software solution, thus, helps the brand to protect its reputation. ●Gain Lost Customer Trust If your brand experienced brand infringement earlier, choosing a fraud protection software solution helps you gain lost leads. Gaining loyal customers is so easy. They are also a part of your brand's assets. With a fraud prevention solution, you can gain lost customers. ●Protect Advertising Funds from Losing Utilizing a brand's logo or name on your promotional campaigns will simplify the process of attracting customers. At times, advertisers will pay affiliates commissions to use their brand & get traffic to their own website. With a brand infringement solution, you can mitigate the risk of losing advertising funds. Prevent Infringement with a Software Solution from VPT VPT is a pioneer in brand protection and ad fraud management solutions. At Virus Positive Technologies, proficient professionals implement technological-driven methodologies to prevent reputation and protect your lost revenues. Consult the experts at the soonest. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,