Safeguard Brand Reputation Against Affiliate Fraud With Virus Positive Technolog

1. Safeguard Brand Reputation Against Affiliate Fraud with Virus Positive Technologies Virus Positive Technologies is a leading digital technology service provider in the field of affiliate fraud management and brand protection. Their disruptive methodology and proven brand protection solutions help identify a broad spectrum of malicious affiliate threats such as brand bidding, pop ads, unauthorised or misleading creatives, spamming, etc. These factors can damage brand reputation by impacting customer experience and result in ROI loss. In today’s digital-driven world, brand infringement is one of the biggest challenges that companies face. Malicious affiliates often use a company’s trademarked, copyrighted or patented materials such as logo, brand name, etc. to unscrupulously attract more traffic. However, this can mislead the customers, resulting in a negative impact on the brand’s reputation. Poor brand repute and customer experience may result in lost advertising ROI for the company. Protect Your Affiliate Network and Brand Reputation Virus Positive Technologies is a pioneer in the field of affiliate fraud detection, taking a proactive approach to brand protection and ad fraud detection. As a greater number of companies are embracing affiliate marketing to drive increased sales, the rate of affiliate fraud has also increased significantly. Since affiliate marketing is a lucrative model that ensures commission-based earnings, several malicious affiliates are using unscrupulous methods to defraud brands and earn commissions. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

2. The impact of affiliate fraud on a brand’s reputation can be detrimental. In an unauthorised way, threat actors use a brand’s name, logo, or slogan in promotional campaigns to attract more customers. In most cases, they mislead customers and collect their personal information, show them expired offers from the brand, redirect them from one platform to another, etc. Since all these unscrupulous activities are done in the name of the brand, it can negatively impact the user’s trust in the company. On the other hand, poor customer experience results in millions of dollars lost in marketing ROI. Despite brand infringement, advertisers are forced to pay hefty commissions to malicious affiliates, further pulling down their revenues. Therefore, brands are now prioritising protecting their brand reputation, maintaining customer trust and securing their lost ROI. Catering to their needs, Virus Positive Technologies provides 360° brand protection solutions to reduce affiliate frauds and safeguard brand protection. Expert Affiliate Fraud Detection Services Affiliate traps may hinder the customer journey, damage brand reputation and steal the advertiser’s ROI. Virus Positive Technologies leverages the best affiliate tracking software to continuously monitor the network, protect the buyer’s journey and help secure the advertising budget. Through the years, the company has helped retrieve over 3 billion stolen revenues by monitoring the affiliate network in real-time and ad fraud detection. They have also helped advertisers secure a 95% customer retention rate with a 5x increase in monthly marketing ROI. Leveraging their years of experience and technology skills, the company can help monitor and safeguard an affiliate network against a variety of affiliate traps such as: VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

3. •Cookie stuffing, where malicious affiliates use adware to illegitimately drop cookies on the user’s browser to monetise the sales that happen from that web browser. •Cookie hijacking, where the threat actor hijacks the user’s clicks on the advertiser’s website. •Typosquatting, where the malicious affiliate registers domains or creates URLs similar to legitimate websites to earn commission unscrupulously. •Adware round-tripping, where the threat actors mislead the buyers to their website and then redirect them to the advertiser’s page. By monitoring a user’s browsing activity on a brand’s website, deceitful publishers can hinder their buying lifecycle by misleading them. •Misleading dealsis a technique where the buyer’s attention is drawn by showcasing coupons and deals having improper labelling. This is a way to get more clicks and traffic and earn an affiliate commission. •Paid ads violation, where threat actors often hijack paid ad campaigns on popular search engines. This is done with the purpose of directing genuine customers away from legitimate sources. This causes advertisers to lose high-converting traffic. On the other hand, customers may end up visiting a malicious website that steals their personal data or buying counterfeit products. These affiliate traps can worst impact a customer’s journey and their brand experience, eventually resulting in significant damage to their brand reputation. Virus Positive Technologies has developed proven technologies for affiliate threat detection and session hijacking prevention, ensuring improved customer experience throughout the affiliate network. They have been helping global brands take a proactive approach to identify and prevent affiliate threats before they can disrupt their reputation and credibility. One of the key tools that VPT uses for affiliate monitoring is Affitraps. It can detect and deter cookie stuffing by automatically crawling and filtering third-party trackers, preventing malicious activities on the user’s browser. The software also aids in effective domain analysis, helping identify and prevent risk factors like cookie stuffing, root domain immediate, domain cookie stuffing, unscrupulous redirections, etc. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

4. Additionally, the company leverages two other powerful tools – The Paid Click and App2App for comprehensive affiliate and eCommerce fraud prevention and safeguarding brand reputation. For more information, visit https://viruspositive.com/. About Virus Positive Technologies Virus Positive Technologies is one of the leading technology companies providing comprehensive affiliate fraud monitoring and brand protection solutions. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,