Virus Positive Can Prevent Cookie Hijacking Seamlessly

1. Virus Positive Can Prevent Cookie Hijacking Seamlessly Cookies allow websites to identify users as they spend time online. They are particularly beneficial for sites that keep getting return users. For instance, when you enter an eCommerce website you have visited previously, it will give you shopping suggestions based on your previous searches and/or orders. The problem arises when the cookies of websites get hijacked by malicious affiliates. The act is called cookie hijacking, you can read more on it and other affiliate frauds by visiting https://viruspositive.com/services/affiliate-trap-detection. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

2. Recently obtained numbers suggest that companies doing business online experience massive losses every year due to cookie-stealing attacks. Are you also a victim of these attacks? If yes, the engineers at Virus Positive Technologies can bring an end to your misery. How Cookie Stealing Can Harm Your Business? Session cookie hijacking can stop your online business from growing. It can not only reduce your profits but can also spoil your brand’s reputation. The worst effects of this fraudulent activity are as follows: Drop in Advertiser Revenue: A study conducted by researchers at the University of Baltimore revealed that the year 2020 witnessed advertisement fraud of as much as $23 billion. Out of that, frauds worth $1.4 billion resulted from affiliate marketing scams. A large share of these affiliate marketing scams occurs through cookie hijacking. Fraudsters use this method to earn inappropriate commissions. They keep making money in the form of commissions despite failing to bring in any new customers for the company/brand. This increases the marketing budget of the advertiser, which in turn reduces the revenue significantly. A Negative Impact on Brand Reputation: It is common for malicious affiliates to redirect users/customers multiple times for infecting their system with cookies. This spoils the browsing experience of the users and also affects their system negatively. As users don’t understand the right reasons behind the problems they are facing, they often lose their trust in the brand. To put it more bluntly, cookie stealing can have a bad impact on a brand’s reputation. Poor User Experience: The fraudsters tend to regulate the cookies/session of the users remotely. They can operate a user’s system exactly like the actual authorised user the moment they succeed in hijacking a session. They can have access to all the personal information of the user, make changes, and stop the real user from performing certain actions. By doing the above, the fraudster can make the user experience offered by a given website much poorer. The only way to prevent the above issues is by stopping cookie stealing. You must know that spotting such events is extremely difficult when the hijacking has already begun. Even the latest editions of top malware and antivirus succeed in identifying the issue only after the session has already been modified. However, this doesn’t mean that it’s impossible to VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

3. protect your company and brand against affiliate fraud. The experts at Virus Positive can not only ensure session hijacking prevention but can also deal with the worst cases of cookie stealing. The company is represented by experienced engineers who have the best solutions for all affiliate traps including session hijacking. How Can Virus Positive Technologies Help? Virus Positive is one of the most trusted ad fraud detection companies operating in the world currently. The engineers working at VPT have customised solutions for cookie hijacking and all other forms of affiliate traps. For example, they work using dedicated tools to spot cookie stuffing and flag all illegitimate cookies injected by affiliates. The experts at VPT use reverse engineering and machine learning to find out the methods affiliates use to promote their customers’ brands. They enable real-time monitoring, which allows advertisers to manage their affiliate networks more efficiently. This prevents losses resulting from fraudulent activities of affiliates and also preserves the user experience of the advertiser’s website. VPT’s flawless fraud detection and publisher profiling solutions allow the affiliate networks to track all the activities of the affiliates they are working with and analyse them. This helps in identifying fraudsters (if any) and eliminating them from the network. Once the fraudsters are gone, you can rest assured that your brand’s reputation will not be damaged due to the bad acts of affiliates. Your advertising budget will also be under your control. The customised solutions offered by VPT’s engineers allow advertisers to automate affiliate fraud monitoring. These tools automatically carry out fraud checks at regular intervals. So, even the most minuscule discrepancies get caught promptly i.e., much before any damage is caused. About the Company Virus Positive Technologies operates from Gurgaon, India. The company has provided impeccable brand protection and affiliate fraud management services to many global brands. VPT is known for using the most advanced technologies for designing the simplest yet most effective affiliate trap detection solutions. The future seems pretty bright for the company as they are all set to introduce fresh solutions to prevent marketing fraud and loss of brand reputation. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,