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Why I Quit Karaoke. w ith Joe Vangieri CEO DigiTrax Entertainment. Glory Days. I built my karaoke business to a $350/night level. Why I Quit Karaoke. One night at a time One venue at a time One singer at a time.
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Why I Quit Karaoke with Joe Vangieri CEO DigiTrax Entertainment
Glory Days I built my karaoke business to a $350/night level. Why I Quit Karaoke • One night at a time • One venue at a time • One singer at a time …by scouting out potentially great locations, and boldly going where no one had gone before.
Start by going where no one else is • Scout new locations • Look for dead nights Why I Quit Karaoke If the place is empty when you visit, then you’ve struck gold.
Your pitch to the venue owner It’s all about building the night. • Start on a graduated scale for yourself • Ramp up pay as you build patrons • Hit milestones every week until you reach your pay goal Why I Quit Karaoke Up-front agreement for 120-day contract.
What should your pay goal be? You are skilled labor. Make sure you are being paid at least as much as an electrician, plumber or other skilled labor would be making in your area. Why I Quit Karaoke
How to reach those milestones You must be willing to work it • Keep it loose, fun & light • Become friends with everyone • Be better than “the other guy” • Walk and work the room: Encourage & Uplift Why I Quit Karaoke You are building relationships with the venue owner and your patrons
Go the extra mile Find cross-marketing opportunities – they are everywhere. • With your local beer distributor • With your local nightspot guide publication • Set up your karaoke anywhere people are and promote your shows Why I Quit Karaoke
Go the extra mile Find cross-marketing opportunities – they are everywhere. • With your local beer distributor • With your local nightspot guide publication • Set up your karaoke anywhere people are and promote your shows Why I Quit Karaoke
Why I Quit Karaoke Know your patrons • … and always be communicating with them. • “Like” your Facebook page when they sign up to sing • Send everyone to your webpage • Get emails from as many singers as possible
Why I Quit Karaoke Compete Directly Go head-to-head with the $50/night guys. • Show the venue owner how much more valuable you are • Find and exploit novelty • Market and re-market Learn more at our other seminars, or visit us at Booth 205