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Hollywood Tans November 2011 New Lotions. Mad Dog Sugar Magnolia HyP Conference Call No. 1.800.261.3225, Pin 9149090 November 29th and 30 th , 2011 . 1. Agenda. Introduction Who We Are… HT Lotions Lotion Specs Marketing Collateral Sneak Peek Questions. 2. Who We Are….
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Hollywood TansNovember 2011 New Lotions Mad Dog Sugar Magnolia HyP Conference Call No. 1.800.261.3225, Pin 9149090 November 29th and 30th, 2011 1
Agenda • Introduction • Who We Are… • HT Lotions • Lotion Specs • Marketing Collateral • Sneak Peek • Questions 2
Who We Are… Lewis Shender President & CEO MaryEllen Adan Director of Corporate Operations Mike Krieg Field Operations Consultant Kelly Downing Retail Product Specialist Beth Reiner Distribution Associate John Ciavirella Distribution Manager 3
Who We Wish We Were… Lewis Shender President & CEO MaryEllen Adan Director of Corporate Operations Mike Krieg Field Operations Consultant Kelly Downing Retail Product Specialist Beth Reiner Distribution Associate John Ciavirella Distribution Manager 4
HT Lotions • Important part of the customer experience • Significant driver of salon results • A key differentiator between Hollywood Tans and everyone else • Branded, formulated and sold exclusively through HT salons • Not available to competition • Not available on the web - Selected from three top lotion developers 5
Sugar Magnolia 7 Fun-loving Delightful Sweet Free-spirited Popular price-point
Sugar Magnolia • Papaya, mango and honey extracts leave skin hydrated and protected • Sweet almond oil • Multiple anti-oxidants aid in the anti-aging process • Aloe vera and vitamins A, C, E & provitamin B5 • Light, floral fragrance 8
Mad Dog • Spirited • Fresh • Sexy • Masculine • Golden 10
Mad Dog • Plant-based DHA bronzers provide streak-free balanced color • Multiple anti-oxidants with anti-aging benefits • Skin-conditioning aloe vera, ginseng, and vitamins A, C and E • Silicone for touchable, hydrated skin • Odor inhibitors • Subtle island rum scent 11
Mad Dog 12
HyP • Natural • Friendly • Unlimited appeal • Sensitive • Hip 13
HyP • Hypoallergenic • Fragrance, dye & bronzer free • Shea butter helps protect and restore skin, great for dry and sensitive skin types • Vitamin E acts as as an anti-oxidant • Featherweight silicone for ultra smooth skin and spreadability 14
HyP 15
Marketing Collateral Counter Cards T-shirts Facebook & Twitter Imagery Facebook Posts &Tweets 16
T-shirts 18
Social Media Sample Tweets & FB Posts • New Lotions! BE PARTY READY for the holidays and try one of Hollywood Tans’ exclusive NEW LOTIONS: Sugar Magnolia, Mad Dog, and HyP! Made from the best ingredients! NOW AVAILABLE! Stop in today! • 3 NEW LOTIONS have joined our exclusive collections! LOOK AMAZING EVERYWHERE with Hollywood Tans! Stop in and try one of our exclusive NEW LOTIONS: Sugar Magnolia, Mad Dog, and HyP! Made from the best ingredients to create the best indoor tanning lotions! • MAD DOG! Hollywood Tans’ exclusive NEW Dark Rum Bronzer! You’ll love it (almost)as much as we love our newest HT Tan-bassador, Brandon Wynn! NOW AVAILABLE! • SUGAR MAGNOLIA! HT’s newest maximizer is (almost) as sweet as our Tan-bassador, DaleneKurtis! It’s now available, exclusively at Hollywood Tans! • HyP!!! HT’s exclusive NEW hypoallergenic maximizer! Believe in HyP (almost) as much as we believe in our Tan-bassador, Maya Michelle Rew! Try it out today, only at Hollywood Tans! 20
Sneak Peek ? 21
Thank You Mike Krieg mkrieg@hollywoodtans.com Office: 856.716.2150 Mobile: 484.994.4278 22
Questions 23