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Business Planning and Strategic Implementation Simulation

Business Planning and Strategic Implementation Simulation. New Restaurant Start-Up. Business Plan Simulation. Restaurant-as-metaphor for any product, service or industry Point of Application Strategic Management concepts New Product Development and Innovation concepts

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Business Planning and Strategic Implementation Simulation

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  1. Business Planning and Strategic Implementation Simulation New Restaurant Start-Up

  2. Business Plan Simulation • Restaurant-as-metaphor for any product, service or industry • Point of Application • Strategic Management concepts • New Product Development and Innovation concepts • Business Plan Development and Presentation • Integration of Business Functions and Processes • Marketing • Budgets & Accounting • Human resource management • Operations, purchasing, logistics • Teamwork and leadership • Competitive analysis and strategy • Business communication

  3. New Restaurant Start-up • Develop business plan • Ideation, strategy development, budgets • See new restaurant business planPPoint template • See new restaurant budget Excel template • Shop for, cook and serve signature dish • Four servings: One for presentation, three for buffet • Trial run at your home or apartment? • Pitch new restaurant business plan to “investors” • Oral presentation of business plan (20 minutes each) • Test-taste “signature dish” during lunch

  4. Lexington’s Restaurant Market

  5. Menu • Comprehensive enough to support your concept • Appetizers • Salads • Entrees • Desserts • Beverages

  6. Signature Dish • Design one dish that exemplifies your concept

  7. Signature Dish • Anything goes, but…

  8. Staffing Plan • Wait staff • Kitchen staff

  9. Kitchen Operations • Cooking Team

  10. Cooking Techniques & Equipment

  11. Cooking Techniques & Equipment

  12. Location Us Dudley’s Merrick Inn

  13. Physical Environment and Ambiance • Floor plan • Décor • Table aesthetics • Staff appearance

  14. Simulation Schedule Now Simulation Overview Q&A Tuesday, FEB 23(before and after class) Spot-check: Concept, menu, signature dish, cooking time, etc. Sunday, FEB 28 (1:00-2:30 p.m.) New Restaurant Business Plan and Tasting Competition

  15. …take a closer look…

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