The Benefits of SEO Audit

1. The Advantages Of An SEO Audit

2. Runningyourbusinessisexcitingbutchallenging.YoumayfindthatyouaresodrivenandRunningyourbusinessisexcitingbutchallenging.Youmayfindthatyouaresodrivenand focused on producing the right and the best kind of quality for your products or services. But what happens when you find out that you aren’t attracting enough leads or more specificallytherightleads? It can be frustrating. You have put in the hours of developing your brand, only to lose out on customers that your competitors will most likely target. This is when the importance ofaSEOauditbecomesuseful. Butfirst,whatisSEO?AndwhatisanSEOaudit? In this article, I will not be able to cover every single feature that an seo audit tool deals with.Butherearesomeoftheimportantbasics.

3. All about SEO All about SEO SEO standsfor search engine optimization. Thepurpose of SEO is to optimize your website and its content to rank better on search engines. It’s about attracting the right kind of traffic from the right areas on the web. Whether thatbefromyoutube,newssitesoronlineadvertisements. There are more media outlets than those three I mentionedabove,butthemost importanttakeawayisthat youattractvisitorswhoactuallywanttouseyourbrand. Buthowdowedothis? Well, the first buildingblock to thisanswer is simple. Get a freeSEOaudittool.

4. SEO audit tools SEO audit tools When it comes to SEO audits. Other terms such as website audit tool and website analysis tool are bothapplicable. With an SEO audit tool, you can upload your site’s URL, logo and your important company details. However,a useful factto know before this step isthat many ofthese audits are free.You wanttotake advantage of this so make sure to search for a free SEO audit tool or free website audit tool on Google. SEO audits are more tailored towards your site’s technical runnings. With a website audit tool or a bestseoauditsoftware,youcanseehowyoursitelooks. Doesitlookprofessional?Doesitcommunicateyourbrand’svisionclearly? Theservicecangiveitafinepolish. Make sure you familiarize yourself with questions above. Luckily, there are some services that are WordPresscompatible,whichisthego-tositeformanypeople. Another good feature of an SEO audit tool is it determines how safely and securely your site’s data is stored. When you start yourwebsiteorhave years of experience behindyou,you reallywantto know forsurethateverythingis storedwithprotection.

5. Technical performance Technical performance Maybe, you haven’t had the time to revisit your content, especially if it’s old. Under each blog post you willhaveametatitle+descriptionandthispartisworthrevising. The meta title+description is important because it helps the reader know what to look for when visiting relevant topics on the web. It could even be used to optimize the URL of your site. You will be surprised by how much of a difference it could make by just a slight re-wording or rephrasing of your site’s URL. The description part is more concerned with the marketing of your product or service. It’s the part that consumersreadbeforeclickingonyoursite.Itneedstohaveacatchandengagethereader. You Theseareallconcernedwiththetechnicalrunningsofyoursite.Butwhataboutcontent? can practice summarizing your service or USP features in a few sentences. This is when keyword analysis comes into the picture. You could be missing out on attracting the right leadsbecauseyourkeywordscouldbe: ❖ Outofdate/againsttrends ❖ Outranked ❖ Notparticularlyrelevant

6. These are only three areas where your usage of keywords could be going wrong. Every once in a while, theyneedtobeupdatedandsometimesyoudon’talwayshavethetimetothinkaboutthemconstantly. What will help you a lot when doing the audit, is to identify what keywords you want to rank for for your website.CreatealistbasedonusingservicessuchasAhrefsetc. That way, I think the results of the audit will make more sense and may not be a huge surprise. Call it a toptip. Create a more user friendly Create a more user friendly experience experience With every SEO audit, you’ll identify how you can improve the quality of your site not just for your sake butfortheconsumersaswell.Improvingallofthetechnicalrunningsofyoursiteisgoingtohelpyouwith that. In terms of user experience, knowing the bounce rate of your site is going to be a useful indication to know how effective your site is to the visitor and how it ranks against sites using a similar or identical servicetoyours. Buthowdoesyourwebsiteconverseintootherdevicessuchastablet,iphone,ipadetc?

7. The above graph is a general overview of internet usage of 3 devices recorded in 2020. It shows that mobile usage outweighs desktop usage by a small percentage. However, this number may increase over time. But this shows that creating a website for your mobile is just as important as creatingoneforyourdesktop. If you want to be realistic then having a website that works on as many different technical devices as possible may help you outrankyourcompetitors. Although this is a report tool, it can be seen as a customer user experience review because you may not own all of these different devices. The audit tool will determine how user friendly it is, because it’sjustthatclever. Some of the areas it may cover is the text size and measuring how easy it is to read, as well as the overall speed of your site’s service. One of the most important elements consumers look for now is speed.Theywanttogettoyoursite’sinfoasquicklyaspossible.

8. Your site Your site’ ’s social network s social network Haveyouconnectedyoursitewitheverypossiblesocialnetworkchannel? Nowadays,therearejustsomanytokeeptrackof,butherearethemainonestokeepaneyeoutfor: ❖ Facebook ❖ Twitter ❖ Google+ ❖ Instagram ❖ Youtube ❖ Linkedin Although, there are more, these sites are the ones to get started on. These sites are the ones that a goodseoaudittoolwillhighlight. The more green ticks you have with each one the better. A lot to do with effective marketing is developing a good social media presence. You can have a plan on how you want to market your contentoneachsocialmediaplatform,toincreaseyourbrand’sawareness.

9. SEO audit report tools SEO audit report tools Now that we have discussed the areas that a typical seo audit will cover, how is the constructive feedbackpresented? Lookforagradingsystem,fromA+toD-.Foreachdepartment,youwill begivenacleargrade. The whole report will consist of around 10 pages and will be finished with a recommendation sheet. The recommendation sheet will be one of the most useful sheets in the whole document. It will rank eachrecommendationinorderofimportance. With each recommendation, you will be able to see which department it’s from. This could be SEO, socialorperformanceetc. it gives you, the owner of the site, a great starting block to build on. You can see where your site needsimprovementandwhatspecificareasthatcanbefixedtogetmorevisitors. It can be very common for the owner to share the results of the audit to the rest of the team, since ImprovingSEOis acollaborativeeffort.

10. Rank higher on google Rank higher on google However,allofthesefeaturesleadtoonegoalandthatistorankhigheronGoogle. When people search for your website, you want to and need to be on the 1st page. The majority of internetusersview1stpageresultsandthenmoveon. Beforedoingtheaudit,youmaybeabletodoapre-analysisofyoursite.Youcanstartbysearchingfor some of your blogs on the web. See where they’ve ranked and what your competitors are writing aboutaswell. Sometimes, when you know these facts, it can shape and change your brands goals, which may affect yourwebsiteandSEOaudit.So,I recommenddoingthisstagebeforetheaudit ifpossible.

11. Your site Your site’ ’s social network s social network When it comes to a SEO audit, you want the wholepicture and there is a lot to consider. You don’t just want to focus on one branch of SEO. When you choose a service, here is a recap of what your service shouldinclude: ❖ SEOoptimization ❖ Sociallinks ❖ Usability ❖ Adaptability Adaptability refers to other branches of seo such as white label seo or local seo. For some businesses, they may require a more tailored approach before they begin to audit their site. Which is why it’s important to first identify your leads and where you think they are currently coming from in the first place. It can also refer to the many languages you have on your site. There is definitely a purpose for sites offeringusersthemulti-languagefeature,butaSEOauditwill makesurethisisbeingrunaccordingly.

12. After the audit, you should be 100% informed on all the workings of your site. Like I mentioned before, always make sure that it is a free audit. The next stage is now gearing those recommendations to your business’s core values and goals in the long term. It also wont hurt to do research before theaudit, it’s good to keep up to date asmuch aspossible withanychangestoyourmarketsector.Theseareallgoodpointstobeawareofwhenyou completeyouraudit. IfyouwanttolearnmoreaboutSEOaudittools.