1 / 9

Diversity and inclusion: MCOM live

Join the MCOM live session on April 12, 2016, focusing on diversity and inclusion in government communications. Explore key strategies, activities, and tools to create an inclusive work environment and effectively engage diverse audiences. Understand the importance of leveraging diversity for audience insights and impactful communication. Discover resources and case studies for further guidance. Let's embrace diversity for meaningful communication in government!

serranoj
Download Presentation

Diversity and inclusion: MCOM live

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Diversity and inclusion: MCOM live 12th April 2016

  2. There are two objectives to the session

  3. Context: diversity and inclusion for the profession • Over the last six months diversity and inclusion has formed a key part of the GCS Improvement programme. Our strategy has now been agreed at the ministerial board and has focused on -

  4. Our People Survey results

  5. Exercise 1: Two-minute activity – exploring your own diversity There’s a lot more than meets the eye… Think about what makes you diverse: • Values and purpose • (i.e. motivators, beliefs) • Identity (i.e. hobbies, attitudes, behaviours) • Likes and dislikes (i.e. working style, activities) …and which of these you bring to work currently

  6. Exercise 2: how do you create the right environment? Take five minutes to discuss and then feedback. Do you create an environment where... • Diversity is visible and celebrated? • People stand up against stereotypes? • People are open to different styles of working? • Your team can bring their passion to work – through corporate contribution, social activities or discussion? If not… how can you do more of this?

  7. Why are we talking about this at MCOM live? • It is key to MCOM that government communications are insight driven - and audience rather than policy focused • Teams are getting smaller – how do we make the most of our own diversity and use insight techniques to really understand our audience? • We now have more opportunities to provide direct to audience content – rather than going through external press. Writing for our audience is more important than ever!

  8. OK… but why does this matter? • Examples… • 8 million people belong to an ethnic minority, including 1 in 4 children under the age of 10! • Priorities such as preventing radicalisation and the Scottish referendum demonstrate a vital need to understand and communicate effectively with our audiences

  9. What tools are there to help me? • For further advice on insight materials available, please contact - insight@cabinetoffice.gov.uk • Case studies on using insight – • http://www.ageuk.org.uk/Documents/EN-GB/FaithGood%20Practice%20GuideWEB.pdf?dtrk=true • http://www.nhsconfed.org/~/media/Confederation/Files/Publications/Documents/Engaging-BME-communities-insights-for-impact.pdf • Being an authentic leader: Bring your whole self to work - Ted Talks https://www.youtube.com/watch?v=bd2WKQWG_Dg • The benefits of a growth vs. fixed mindset: http://ed.ted.com/featured/qrZmOV7R • Unconscious bias eLearning -https://civilservicelearning.civilservice.gov.uk/learning-opportunities/unconscious-bias-e-learning • The unconscious bias crib sheet - https://civilservicelearning.civilservice.gov.uk/sites/default/files/resources/Unconscious_bias_crib_sheet.pdf

More Related