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Human-Computer Interaction: An Opportunity for Information Systems Researchers. Jenny Preece Information Systems University of Maryland Baltimore County Preece@umbc.edu www.ifsm.umbc.edu/~preece www.ifsm.umbc.edu/onlinecommunities www.id-book.com. Online communities.
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Human-Computer Interaction: An Opportunity for Information Systems Researchers Jenny Preece Information Systems University of Maryland Baltimore County Preece@umbc.edu www.ifsm.umbc.edu/~preece www.ifsm.umbc.edu/onlinecommunities www.id-book.com
Online communities • A virtual space where people discuss and exchange information and support • Patients, professionals, students, citizens • Small or large, local, national, or international, virtual or physi-virtual
Purpose People Policies Dialog & social interaction support Information design Navigation Access Sociability Usability
What makes an online community successful? • Guidelines, heuristics and metrics for success • Participation - posting & lurking • Group dynamics • Trust in interpersonal communicationEmpathic communities
Eason’s 1991 Socio-technical systems: Levels of analysis LEVEL 3 Society Organizational goal Organizational goal Social system LEVEL 2 Organization Work Technical system LEVEL 1 Individual People Technology
ICIS Conference call • Meeting the Challenges of a Global Networked Economy • Business Models, Markets, and Economy • Innovation, Strategy, and Change • Organization, Culture, Decision-Making & Knowledge • Time, Space, and Mobility • Architecture, Systems, & Infrastructure • Society, Policy, & Regulation • Meta Frameworks and Theory
ICIS Conference call • Meeting the Challenges of a GlobalNetworked Economy • Business Models, Markets, and Economy • Innovation, Strategy, and Change • Organization, Culture, Decision-Making & Knowledge • Time, Space, and Mobility • Architecture, Systems, & Infrastructure • Society, Policy, & Regulation • Meta Frameworks and Theory
A change in emphasis(based on Eason’s 1991) Global Organizational goal LEVEL 3Society Organizational goal Social system LEVEL 2Organization Work Technical system LEVEL 1Individual People Technology
Change in emphasis from users interacting with technology to users interacting with systems supported by technology Human-systems interaction Emphasis on organization, society, global Also in SIGCHI and Computer Supported Co-operative Work (CSCW)
Expanding application areas • E-areas: e-commerce, e-education & training, e-government, e-health • Internet law, knowledge management, inter-cultural communication, communities of practice, online communities, creativity support • Local & global markets, advertising, management (B->C, B->B), business process, government services, homeland security, international development
Theories needed • Individual: model human processor, (1980), Fitts’ Law, direct-manipulation (Shneiderman, 1982), Norman’s 7 stages (1986) • Organizational: group support, computer mediated communication – common-ground, distributed cognition, activity theory • Societal: trust, reciprocity, social capital, inter-cultural communication, digital divideMIS emphasizes theory (Zhang et al, 2002)
Methods needed • Individual: usability testing to compare designs, modeling, heuristic evaluation • Organizational: comparative studies, questionnaires, observation, ethnography, contextual inquiry • Societal: network analysis, group process analysis, survey analysis, diaries & logging, virtual ethnography
Human-Systems Interaction: An Opportunity for Information Systems Researchers Jenny Preece Information Systems University of Maryland Baltimore County Preece@umbc.edu www.ifsm.umbc.edu/~preece www.ifsm.umbc.edu/onlinecommunities www.id-book.com
Recent publications • Preece, J. (Ed.) (2002) Supporting Community and Building Social Capital. Special edition of Communications of the ACM, 45, 4. 37- 73. • Preece, J. and Ghozati, K. (2001) Observations and Explorations of Empathy Online. In. R. R. Rice and J. E. Katz, The Internet and Health Communication: Experience and Expectations. Sage Publications Inc.: Thousand Oaks. 237-260. • Andrews, D., Preece, J., and Turoff, M. (2002) A conceptual framework for demographic groups resistant to online community. I. J. Elect Commerce, 6, 3, 9-24. • Preece, J. (2001) Sociability and usability: Twenty years of chatting online. Behavior and Information Technology Journal, 20, 5, 347-356. • Nonnecke, B. & Preece, J. (2000) Counting the silent. ACM CHI’2000, Hague, 73-80. • Brown, J. R., van Dam, A., Earnshaw, R., Encarnacao, J., Geudj, R., Preece, J., Shneiderman, B., Vince, J. (1999) Human-centered computing, online communities, and virtual environments. IEEE Computer Graphics and Applications. 19, 6, 70-74. • Preece, J. (1998). Empathic communities: Reaching out across the Web. ACM Interactions 5 (2), 32-43. • Preece, J. (1999). Empathic communities: Balancing emotional and factual communication. Interacting with Computers, 12, 63-77.