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Defense Media Activity Information Briefing September 2007

BRAC Law Requires. Consolidation of the Army Broadcasting Service-Soldiers Radio/TV, Soldiers Magazine, Naval Media Center and Air Force News Agency-Army/Air Force Hometown News Service into a Defense Media Activity (DMA) at Fort Meade, MDCo-location of the Alexandria operations of the American Forces Information Service with the new DMA at Fort Meade.

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Defense Media Activity Information Briefing September 2007

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    2. BRAC Law Requires Consolidation of the Army Broadcasting Service-Soldiers Radio/TV, Soldiers Magazine, Naval Media Center and Air Force News Agency-Army/Air Force Hometown News Service into a Defense Media Activity (DMA) at Fort Meade, MD Co-location of the Alexandria operations of the American Forces Information Service with the new DMA at Fort Meade

    3. Preferred Course of Action: Take BRAC a step farther - Consolidate the Alexandria activities of AFIS with DMA Consolidate the internal communications elements of the Marine Corps Result is a new Defense FOA, the DMA

    4. Vision Establish a world-class media organization that will produce and distribute comprehensive integrated communications to internal and external audiences through all available media.

    5. Guiding Principles Take care of our people Ensure Service product control and ownership Organize Service-unique production units to meet information needs of Services Leverage state-of-the-art technology Gain efficiencies

    6. DMA Operating Elements Moving to Fort Meade

    7. DMA Personnel Authorizations Moving to Fort Meade

    8. DMA Personnel Authorizations Not Moving to Fort Meade

    9. Total DMA Personnel Authorizations

    10. BRAC Funding Required to Implement BRAC Recommendation at Fort Meade

    11. Phases of Consolidation/BRAC Implementation D-Day - DSD establishment of the DMA Phase 1: (1 Jan 08 to 1 Oct 08) Disestablish AFIS Consolidate in place Service media commands OPCON to DMA

    12. Phases of Consolidation/BRAC Implementation Phase 2: (1 Oct 08 to spring of 2011) Consolidation in place All resources transfer to DMA Stand-up of Service Detachments 1 Oct 08 Phase 3: (Spring of 2011) Consolidation complete at Fort Meade

    13. Operational Control (OPCON) DSD Memo places the service media agencies under the OPCON of the Director, DMA until resources transfer on 1 Oct 08 OPCON exercised through current command structure Administrative Control (ADCON) remains with services/agencies until resources transfer

    14. What does OPCON mean to you? OPCON will be transparent to employees Why OPCON is important Focuses the effort Matures relationships Sets the conditions for a smooth transition on 1 Oct 08

    15. What does OPCON mean to the DMA and Service Media Activities? Director, DMA exercises OPCON of the service media activities through the Senior Leaders of the service media activity conveying to the DMA Leadership (OPCON) flows from the DMA Director to the CDR/Director of the service media activities to the staffs: SMC, NMC, Marine Corps News and AFNEWS; which are conveying to the DMA If Service Dets are established, those positions being retained by the Service PAs, will report to their service PAs and assume roles as outlined in the DSD Establishment Memo

    16. Adminstrative Control (ADCON) AFIS, SMC, NMC, Marine Corps News and AFNEWS continue to receive all administrative and logistical support from respective Services including: Resources and equipment Personnel management Logistics Individual and unit training Readiness, mobilization, demobilization Discipline

    17. Timeline Fall of 2007 -- Preparation for/Implementation of OPCON 1 Sep 2007 -- Building design begins 1 Jan 2008 -- Establish DMA; disestablish AFIS 1 Oct 2008 -- Services transfer resources to DMA Spring 2009 -- Building construction begins Spring 2011 -- Building construction ends Summer 2011 -- DMA/Alexandria moves to Fort Meade 15 Sep 2011 -- All BRAC actions must be completed

    18. What’s happened so far . . . 24 Sep 07 – Deputy Secretary of Defense directed establishment of DMA DMA Transition Team formed/forming Operations/Engineering, Facilities, IT and A&M Working Groups up and running

    19. What’s happened so far . . . Contract awarded for building design; architectural and engineering firm conducting Individual interviews Design charrette (detailed planning meeting) at DINFOS, Fort Meade, 10-12 Oct. Revised DoD BRAC Business Plan and DoD/Service budgets finalized

    20. Taking care of our people . . . Employee Outreach Program: DMA Website – Accessible to all on Defenselink On-site all hands events Newsletter

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