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TransComm 2013 Skills Contest 8 Secrets to a Successful Entry

TransComm 2013 Skills Contest 8 Secrets to a Successful Entry. Dara Demi, NCDOT Marketing Services Manager. Skills Contest Webinar. Tip #1: Read the Rules. Submit your entry on time – Due July 12 at 5 p.m. CST Only 1 entry per category allowed Answer all questions on entry form

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TransComm 2013 Skills Contest 8 Secrets to a Successful Entry

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  1. TransComm 2013 Skills Contest 8 Secrets to a Successful Entry Dara Demi, NCDOT Marketing Services Manager

  2. Skills Contest Webinar Tip #1: Read the Rules • Submit your entry on time – Due July 12 at 5 p.m. CST • Only 1 entry per category allowed • Answer all questions on entry form • Keep it to 2 pages

  3. Skills Contest Webinar Tip #2: Toss the Laundry List • Don’t just say “We sent it to…” • Local newspapers • Local TV stations • Local radio stations • Trade publications • Local stakeholders • Offer perspective! • Show a strategic approach. • Highlight innovation.

  4. Skills Contest Webinar Tip #3: Analytics. Analytics. Analytics. • The proof is in the pudding: Measure your reach. • Facebook example: • Posted on NCDOT page – 5,000 views, 200 likes, 45 comments • Posted to 21 other Facebook pages – 50,000 potential viewers, 500 likes, 100 comments • Twitter example: • Sent 5 promotional Tweets • RT-ed 23 times, Mentioned 15 times • Total Twitter reach – 14,255 users • Instagram example: • 2 posts garnered 11 likes, including the official “Walking Dead” IG account

  5. Skills Contest Webinar Tip #4: Show Me the Money ($aved) • Attach value to your analytics. • Video example: • Produced :30 PSA in-house • Cost = staff time • Production company’s creative cost = $21,000 • Convinced statewide cable outlet to air PSA • Saved $71,000 in placement fees • Helps your entry stand out.

  6. Skills Contest Webinar Tip #5: Check Your Links. Twice. • Nothing is worse than a bad link. • Judge must be able to easily view your work. • Make sure your link functions properly and leads directly to the desired content. • Special instructions needed? Include them!

  7. Skills Contest Webinar Tip #6: Avoid Tpyos • Before you submit your entry, ask your resident grammarian to check for: • Misspellings • Proper subject-verb agreement • Punctuation errors • Missing words • Flow problems • Avoiding errors and ensuring your narrative is easy to understand will put your entry in the best possible position.

  8. Skills Contest Webinar Tip #7: Trust Your Gut • Before uploading your entry, put any nagging feelings to rest. • If you think you’ve left something out, you probably have. Go back and include it. • Are you worried something may be unclear? There’s a good chance it is. Rework the flow. • Not so confident in your stats? Double check your numbers and do the math one more time. • The better you feel about your entry, the better your chances are of winning!

  9. Skills Contest Webinar Tip #8: There are No Stupid Questions • If you don’t know, ask! • Meadow Bailey of Alaska DOT is the Awards Committee Chair. • Contact her at Meadow.Bailey@alaska.gov. • Common questions include: • How do I upload my entry? • Can you help explain what this category entails? • Does my project apply? • Good idea for first-time contest entrants.

  10. Skills Contest Webinar Questions?

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