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@ArizonaDOT: Empowering Safe Journeys with Real-Time Updates

Discover how @ArizonaDOT consistently provides timely traffic updates to ensure safe travel for motorists. With over 22,000 Twitter followers and engaging public campaigns like #HaboobHaiku, we strive to interact and inform with a touch of personality. Join us for the latest in road conditions and engaging content.

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@ArizonaDOT: Empowering Safe Journeys with Real-Time Updates

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  1. 2013 AASHTO TransCommSkills ContestDivision: Social Media Category: Best Micro-Blog Arizona Department of Transportation July 2013

  2. @ArizonaDOT Our mission: Provide timely and accurate traffic and roadway information to help Arizona motorists safely make their way to their destination. From informing drivers about real-time traffic conditions to warning them about snow and dust storms to providing detours, @ArizonaDOT is a consistent voice, 20 hours a day (sometimes more), every day. Our stats: With more than 22,000 followers on Twitter, @ArizonaDOT is one of the most popular state DOT accounts in the country. Our number of followers grew by nearly 40 percent over the past 12 months. We are also one of the most active accounts, posting more than 28,000 tweets – each one coming from a member of the communications team. Our reputation:

  3. Statewide Road Conditions Drivers depend on @ArizonaDOT to get them where they want to go.

  4. Reaching our Audience Throughout the year, travelers from Arizona and beyond have expressed their appreciation for the traffic and roadway information shared daily by @ArizonaDOT

  5. Photos Help Tell the Story We’re always looking for powerful visuals to share with our followers. Travelers also interact with @ArizonaDOT, submitting photos from areas where ADOT does not have cameras.

  6. #HaboobHaiku Public Engagement 1,817 #HaboobHaiku-tagged tweets from June 10-17, 2012 450+ original haikus submitted on Twitter Tweets from Reuters, Associated Press Travel, The Arizona Republic

  7. #HaboobHaiku National and International Media Coverage Generated more than 600 media stories Estimated earned publicity for 5-day campaign: $389,710 Coverage included CNN, MSNBC, Fox News, BBC, NPR, The New York Times, Washington Post, Chicago Tribune

  8. Tweets with Personality @ArizonaDOT has a sense of humor and isn’t afraid to show its human side and connect with followers on a personal level.

  9. @ArizonaDOT : Outstanding Service We’ve had many enjoyable encounters on Twitter, but here’s a one example of a traveler turning to @ArizonaDOT for information and receiving exemplary customer service.

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