1 / 4

Learning Objectives

Learning Objectives Understand how businesses analyse customer buying habits and preferences to identify and target gaps in the market Success Criteria Design a PowerPoint presentation for a new product describing the key features, customer type and marketing tools C >

shadi
Download Presentation

Learning Objectives

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Learning Objectives • Understand how businesses analyse customer buying habits and preferences to identify and target gaps in the market Success Criteria • Design a PowerPoint presentation for a new product describing the key features, customer type and marketing tools C > • Describe the key features, customer type and marketing tools in detail • B > • Detailed explanation of the marketing tools including costing • A – QOWC and SPAG

  2. Adverts Diet Coke http://www.youtube.com/watch?v=e1mkS0X6gJ8 Fosters http://www.youtube.com/watch?v=y4AvLnt3P6Q • Who is the customer/ target market (e.g. gender, age...)? • What clues are in the advert? • What time of the day will they be shown? Why?

  3. Gap in the Market Occurs when no business is currently serving the needs of customers for a particular product

  4. Activity • Think of a business or product that there is a gap for in the market? • Design a new product (Lipstick, cruise, crisps, body lotion, fizzy drink); prepare a PowerPoint presentation which identifies the key features of the product and specifies the target market. • Justify why there is a need for this product • How will you market this product? SOME- Costingswill be included

More Related