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Innovations in Small-scale Grocery Retail :::

Innovations in Small-scale Grocery Retail :::. Innovations in Small-scale Grocery Retail. Team members. Pavel Michaela Sylvana Petr Crha Beranová Prill Štefan. Introduction. Germany. Czech Republic. Comparison. Innovations.

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Innovations in Small-scale Grocery Retail :::

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  1. Innovations in Small-scale Grocery Retail :::

  2. Innovations in Small-scale Grocery Retail Team members Pavel Michaela Sylvana Petr Crha Beranová Prill Štefan Introduction Germany Czech Republic Comparison Innovations Conclusion

  3. Innovations in Small-scale Grocery Retail Content • Introduction • Situation in Germany • Situation in the Czech Republic • Comparison • Proposals of innovations • Conclusion Introduction Germany Czech Republic Comparison Innovations Conclusion

  4. Innovations in Small-scale Grocery Retail Introduction Changes in European environment • Trans-national retail chains comming • Globalization process • Changes in population • Changes in customers´ behaviour • Change of small shops´ position  Impact on current situation in retail Introduction Germany Czech Republic Comparison Innovations Conclusion

  5. Innovations in Small-scale Grocery Retail Situation in Germany • With the following charts you should get a general overview about the results of the customer questionnaire. • A sample of 50 customers was interviewed. • The Interview happened online in Berlin. • Berlin have 3 396 531 Inhabitants. • The average age is 34. Introduction Germany Czech Republic Comparison Innovations Conclusion

  6. Innovations in Small-scale Grocery Retail Where do you do your daily shopping? Introduction Germany Czech Republic Comparison Innovations Conclusion

  7. Innovations in Small-scale Grocery Retail Where do you do your weekly shopping? Introduction Germany Czech Republic Comparison Innovations Conclusion

  8. Innovations in Small-scale Grocery Retail How often do you go shopping? Introduction Germany Czech Republic Comparison Innovations Conclusion

  9. Innovations in Small-scale Grocery Retail Are you satisfied? Introduction Germany Czech Republic Comparison Innovations Conclusion

  10. Innovations in Small-scale Grocery Retail Are you satisfied with the quality of following products? Introduction Germany Czech Republic Comparison Innovations Conclusion

  11. Innovations in Small-scale Grocery Retail Summary for Germany • the persons which I asked, go at most to the supermarket • only 8% do shopping in small-scale grocery • 60% do shopping once a week or less in the supermarket • the greatest advantages of the supermarket are the price and the wide offer of goods Introduction Germany Czech Republic Comparison Innovations Conclusion

  12. Innovations in Small-scale Grocery Retail Situation in the Czech Republic • part of research apply to customer • learning about their shopping behaviour • customers´ attitudes towards small-scale grocery • country: Czech Republic • The average age is 38 • No. of informants: 150 Introduction Germany Czech Republic Comparison Innovations Conclusion

  13. Innovations in Small-scale Grocery Retail Do you do your daily shopping in retail trade? Introduction Germany Czech Republic Comparison Innovations Conclusion

  14. Innovations in Small-scale Grocery Retail How often do you do your shopping in super/hyper markets? Introduction Germany Czech Republic Comparison Innovations Conclusion

  15. Innovations in Small-scale Grocery Retail Are you satisfied with opening hours in your shop? Introduction Germany Czech Republic Comparison Innovations Conclusion

  16. Innovations in Small-scale Grocery Retail What do you miss in the small shop? (fruit, vegetables, cheese, smoked food) Introduction Germany Czech Republic Comparison Innovations Conclusion

  17. Innovations in Small-scale Grocery Retail Summary of the situation in the Czech Republic • people do daily shopping mostly in small shops • they do heavy buyings in the super/hyper markets usually once a week or less • weekend activities of ordinary family: - shopping in the hyper market joint with leasure activities in shopping center (e.g. cinema) Introduction Germany Czech Republic Comparison Innovations Conclusion

  18. Innovations in Small-scale Grocery Retail Small-scale Retail Research • Number of shops used in research: 100 • Place of research: South Moravia • We will explain you differences between • Germany and Czech Republic later in the • Comparison part. Introduction Germany Czech Republic Comparison Innovations Conclusion

  19. Innovations in Small-scale Grocery Retail What is the way of selling in your shop? Introduction Germany Czech Republic Comparison Innovations Conclusion

  20. Innovations in Small-scale Grocery Retail What is your highest education level obtained? Introduction Germany Czech Republic Comparison Innovations Conclusion

  21. Innovations in Small-scale Grocery Retail What is the biggest advantage of a small-scale Retail comparing to the supermarket? • personal attitude • more extra services might be offered • focusing on older people • availibility closer to the people‘s homes • no pressure towards the customers Introduction Germany Czech Republic Comparison Innovations Conclusion

  22. Innovations in Small-scale Grocery Retail What is the biggest advantage of a supermarket comparing to the small-scale retail? • sales • everything in one place • lower prices comparing to the SSR • modern life style Introduction Germany Czech Republic Comparison Innovations Conclusion

  23. Innovations in Small-scale Grocery Retail Influence of the closest supermarket on the small-scale retail • turn-over lowered • smaller purchases • less customers Introduction Germany Czech Republic Comparison Innovations Conclusion

  24. Innovations in Small-scale Grocery Retail Do the broadsheets influence you? Introduction Germany Czech Republic Comparison Innovations Conclusion

  25. Innovations in Small-scale Grocery Retail What is the advantage of super/hyper markets in customers opinion? Introduction Germany Czech Republic Comparison Innovations Conclusion

  26. Innovations in Small-scale Grocery Retail What is the advantage of small-scale retails in customers opinion? Introduction Germany Czech Republic Comparison Innovations Conclusion

  27. ON-LINE RETAILING LOGISTIC STRATEGY MARKETING STRATEGY OFFER OF GOODS • Innovations in Small-scale Grocery Retail Introduction Germany Czech Republic Comparison Innovations Conclusion

  28. Innovations in Small-scale Grocery Retail Death of the small – scales ??? Introduction Germany Czech Republic Comparison Innovations Conclusion

  29. Innovations in Small-scale Grocery Retail THANK YOU FOR YOUR ATTENTION

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