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Virtual Fatal Four (VF4) Project

Hiren Patel Researcher & Data Analyst MAST Conference 11 th March 2014. Virtual Fatal Four (VF4) Project. The project consists of a one hour presentation and simulation car based on the Fatal 4 risk factors. The Project .

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Virtual Fatal Four (VF4) Project

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  1. Hiren Patel Researcher & Data Analyst MAST Conference 11th March 2014 Virtual Fatal Four (VF4) Project

  2. The project consists of a one hour presentation and simulation car based on the Fatal 4 risk factors The Project The target audience is young male car drivers aged 16-18 however it is delivered to a wider audience

  3. 16-24 year olds comprise only 13% of the local population but account for 33% of all casualties The Issue They also comprise 25% of KSI casualties which is the largest age group for such casualties KSI

  4. More male casualties than female Young Adult Road Users Large proportion of car driver casualties

  5. Lifestyle Classification The lifestyle profile for young adult car driver casualties showed Group E as the highest volume and just above average for risk

  6. Lifestyle Summary

  7. Persona

  8. No. of respondents who felt the video clips were too upsetting to watch properly, had a clear message and made them think about the dangers (n=10) No. of participants who liked a particular video clip based on their top 3 preferences, where 1 = most favourite (n=10) Feedback on Presentation

  9. The Result an interactive presentation which contains several short video clips the presentation also contains interviews with the mother of a local victim and offender a crash car simulator which also includes a storyline using young local actors creation of a microsite and ongoing development of a social media presence

  10. Story of Michael York https://vimeo.com/76409953

  11. Thank You Any Questions?

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