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Creating Goals & Objectives for CAST

Creating Goals & Objectives for CAST. CAST Evaluation Team Webinar March 10, 2011. Terminology. Different organizations & fields use different terminology SC Prevention System has agreed-upon definitions CAST will use Incorporate some CADCA terminology

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Creating Goals & Objectives for CAST

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  1. Creating Goals & Objectives for CAST CAST Evaluation Team Webinar March 10, 2011

  2. Terminology • Different organizations & fields use different terminology • SC Prevention System has agreed-upon definitions CAST will use • Incorporate some CADCA terminology • Some CAST/traditional system differences • We’ll point out as we go

  3. Why Goals & Objectives • Set vision for your coalition & your CAST strategic plan • Communicate what you hope to accomplish to others and yourselves • May revise along the way; not unchangeable • Evaluation team can help with understanding your findings • Provide a clear direction for your efforts • Motivate your coalition • Establish foundation for local evaluation plan • Determines what you measure/collect

  4. Implementation Goals • General statement of what you hope to impact—underage drinking or DUI crashes • Does not have to be measurable • Should specify the target population • Example: To reduce alcohol use among 12-20 year olds in Sunny County

  5. Outcome Objectives • Specific statements describing the change you hope to accomplish • Must be measurable • Should include • Who: target population* • What: what you are changing • Where: area • When: by when will the change occur • How Much: measurable quantity of change

  6. Outcome Objectives: 2 Types • New for SC terminology: Long-term outcomes and Intermediate outcomes • Long-term Outcome Objectives* • A measurable statement of the goal • 1 per goal • Should state the intended change on the priority issue at the end of the project • Example: To reduce the overall number of DUI crashes in Sunny County by 10% by 2014 * We don’t use for management plans

  7. Intermediate Outcome Objectives • Our “traditional” outcome objectives • Should relate to your priority Contributing Local Factors (CLF) • Likely 1 per CLF*, but you’ll have multiple CLFs • May be “multi-year” for CAST (not for management plans) * For regular management plans, we recommend multiple OO’s per curriculum program

  8. Intermediate Outcome Objectives • Example 1 (quantifiable): To reduce the number of establishments offering a Happy Hour in Sunny County by 60% by 2014 • Also OK: To reduce . . . from 10 to 4 by 2014 • Example 2 (qualitative): To reduce the reported access to alcohol by youth at public events in Sunny County by 2014

  9. Process Objectives • Specific statements describing the activities you want to implement • Should relate to most important components of implementation (the main activities) • Measure how much of an activity is done (e.g., conduct 40 checkpoints) or how many are reached (serve 100 merchants in PREP)

  10. Process Objectives • Should include • Who: target population • What: what you are implementing • Where: area • When: by when will the activities be completed • PO’s will typically be annual • How Much: how much of activity or how many reached • Try to avoid % changes in PO • E.g. If there are 20 checkpoints/year now & you’re planning 40, write objective for 40 checkpoints, not 100% increase in # of checkpoints

  11. Process Objectives • Examples: To safely disperse 30 underage drinking parties in Sunny County by June 30, 2012 • Example: To conduct court monitoring for at least two different judges for a total of at least 20 DUI cases in Sunny County by June 30, 2012

  12. How Many Process Objectives? • Multiple PO’s may be appropriate • Depends on how many key components to the strategy that deserve attention • Checkpoints Example • Definite: To conduct 40 public safety checkpoints . . . • Also consider: To generate 20 media coverage events of checkpoint activities . . .

  13. A Policy Example • Goal: To reduce underage drinking in Sunny County by 2014 • Long-Term Outcome Objective: To reduce underage drinking by 10% in Sunny County by 2014 • Intermediate Outcome Objective: To reduce the reported availability of alcohol to youth at house parties in Sunny County by 2014 • Process Objective: To pass a social host ordinance in Sunny County by 2013

  14. Timeframes • Long-Term Outcome Objectives: By 2014 • CADCA says 5-10 years to change • CAST will end in 2014; maybe you can measure beyond • Intermediate Outcome Objectives: By late 2013 and/or in 2014 • **Most “post” measurement will be in 2014: CTC, 2nd wave of focus groups & key informant interviews** • Process Objectives: By June 30, 2012 • Set annually

  15. South Carolina Community Action for a Safer Tomorrow (CAST) Environmental Logic Model: DUI Traffic Crashes Consumption Pattern Risk Factors & Underlying Conditions Environmental Strategies Consequence Strategy 1 DUI traffic crashes Process Objective 1 Contributing Local Factor 1 Drinking to the point of impairment Strategy 2 Intermediate Outcome Objective 1 Process Objective 2 Goal & Long-Term Outcome Objective Strategy 3 Likely won’t be measured Contributing Local Factor 2 Process Objective 3 Intermediate Outcome Objective 2 Strategy 4 Process Objective 4, 5, 6, etc. Last updated 8/6/10

  16. South Carolina Community Action for a Safer Tomorrow (CAST) Environmental Logic Model: Underage Drinking Consumption Pattern Risk Factors & Underlying Conditions Environmental Strategies Strategy 1 Process Objective 1 Underage Drinking Contributing Local Factor 1 Intermediate Outcome Objective 1 Strategy 2 Process Objective 2 Goal & Long-Term Outcome Objective Strategy 3 Contributing Local Factor 2 Process Objective 3 Intermediate Outcome Objective 2 Strategy 4 Process Objective 4 Last updated 8/6/10

  17. What is Achievable for Long-Term Outcomes? • Best estimate of your coalition • Consider 10% as a starting place for either issue • May be easier to think through if you consider the actual numbers (# of crashes, # of kids who drink) • How many fewer is it realistic to achieve? • Then calculate the % change • What you put in your strategic plan will be a “placeholder” • Can revisit when working on your evaluation plan

  18. Feel free to use multiple pages in your plan to keep connections clear (i.e., one page per CLF or per strategy)

  19. Capacity Building • You are invited to include capacity building objectives in your CAST strategic plan • Do not worry about long-term vs. intermediate for outcome objectives—just focus on what you want to change and can measure • Process objectives would be about how you will make that change happen • Example: To increase Sunny County Coalition membership to 20 by 2013 • Example: To establish the Sunny County Coalition as a 501(c)3 by 2014

  20. More on Goals & Objectives • Additional guidance on goals & objectives can be found in “Goals & Objectives Cliff Notes” on http://chweb.pire.org/scdocuments/ & in the CAST guidance document “How To Engage in Strategic Planning” • Better addresses objectives related to DAODAS Standard Survey & other non-environmental strategies

  21. Questions? Steven Burritt: sburritt@pire.org Jessica Edwards: jedwards@pire.org Elaine Dowdy Melvin edowdymelvin@pire.org Or contact your wonderful coaches

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