How to win friends and grow your organization!

2. How to win friends and grow your organization! What would Dale Carnegie do on Facebook?

3. Paul BurtnessWeb Site CoordinatorPublic Information Dept., Anoka County Jennifer FinkMarketing and Visitor Services ManagerParks and Recreation Dept., Anoka County Martha WeaverPublic Information ManagerAnoka County

4. Dale Carnegie Changed his name to Carnegie,rented Carnegie Hall for a lecture Debater, orator, traveling salesman, taught public speaking classes, author Dale Carnegie Training Success comes not from technical know-howbut from people skills Dale Carnagey ( 1888 – 1955 )

5. Arouse in the other person an eager want. Become genuinely interested in other people. Remember that a person’s name is, to that person,the sweetest and most important soundin any language. Dale Carnegie Be a good listener. Encourage others totalk about themselves. How to Win Friends and Influence Peoplepublished in 193715 million copies to date Talk in terms of the other person’s interests. Make the other person feel important – and do it sincerely.

6. Anoka County & Social Media Facebook Twitter YouTube Mobile Websites Mobile Marketing Group Buying Promotions Web, Email, Traditional Media

8. Anoka County Parks Bunker Beach Water Park Chomonix Golf Course Who We Are – Anoka County

9. www.facebook.com/bunkerbeach (5,420 likes)

13. YouTube Channel: www.youtube.com/anokacountymn

14. Visit Bunker Beach on your smartphone m.BunkerBeach.com

18. Arouse in the other person an eager want. Become genuinely interested in other people. Remember that a person’s name is, to that person,the sweetest and most important soundin any language. Be a good listener. Encourage others totalk about themselves. Talk in terms of the other person’s interests. Make the other person feel important – and do it sincerely.

19. Twitter.com/AnokaCounty 1,302 followers

20. North metro, 4th largest county, 325K pop. 2nd lowest taxes in the metro area Urban south, rural north About to break ground on a fiber broadband network to bring expanded connectivity across the county, funded by a $13.4 million grant from the American Recovery and Reinvestment Act (ARRA) Who We Are - Anoka County

21. Twitter Autofeed from Facebook Retweets Relationship to media Who is following is more important than how many

25. Policies in Place Establish clear authority over social media Require clear purpose Process for request and approval Assess ability and commitment Monitor closely

26. Use what you know about your audience to attract and keep the right kind of friends for your social media efforts. Blend traditional marketing/communications strategies with the new and unique tools of social media. Be proactive in developing policies and guidelines for your organization’s efforts in social media. In Summary

27. Resources SMUG – Social Media University, Globalhttp://social-media-university-global.org/ Mayo Clinic Social Media Centerhttp://socialmedia.mayoclinic.org/ Social Media Revolution videohttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng Social Media Policieshttp://www.socialmediagovernance.com/

28. Thank You! Paul BurtnessWeb Site CoordinatorPublic Information Dept., Anoka Countypaul.burtness@co.anoka.mn.us Jennifer FinkMarketing and Visitor Services ManagerParks and Recreation Dept., Anoka Countyjennifer.fink@co.anoka.mn.us Martha WeaverPublic Information ManagerPublic Information Dept., Anoka Countymartha.weaver@co.anoka.mn.us www.AnokaCounty.us www.AnokaCountyParks.com www.BunkerBeach.com www.ChomonixGolf.com www.facebook.com/bunkerbeach www.facebook.com/wargonaturecenter www.youtube.com/anokacountymn www.twitter.com/anokacounty www.twitter.com/anokacountypark www.twitter.com/anokacountyhwy www.twitter.com/anokacolibrary