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enhance offline events through online nurturing

enhance offline events through online nurturing. background. DSM’s 23,500 employees deliver annual net sales of around €9 billion. The company is listed on NYSE Euronext.

shana-vazquez
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enhance offline events through online nurturing

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  1. enhance offline events through online nurturing

  2. background DSM’s 23,500 employees deliver annual net sales of around €9 billion. The company is listed on NYSE Euronext. • DSM’s purpose is to create brighter lives for people today and generations to come by connecting there unique competences in Life Sciences and Material Sciences to create solutions that nourish, protect and improve performance

  3. challenges 1. Delivering the right documents, requested by people at DSM events, to the right people of which data has been collected via the DSM Bright Stories event app. 2. Improve lead qualification (hot, warm, cold) of requests entered via the DSM Bright Stories event app.

  4. challenges Visitors of the DSM booth are interested in further documentation and they do not want to wait long for it. All communication and the Bright Stories event app should support DSM’s overall event objectives: • Inform, inspire our clients/prospects during events and especially at the K-fair: the largest plastic and rubber fair running from 16-23 October 2013 • Position DSM as a true application leader in Automotive, Packaging, E&E and Consumer Goods • Tell our story about Bright Science. Brighter Living

  5. solution: key features • Branded and personalized automated ,daily, mailing to all requestors. • Next to links to the requested documentation, the email also contains links to the related DSM websites and the opportunity to subscribe to related newsletters. • Automated calculation of engagement level of requestors by measuring click-trough activities.

  6. results and facts • The visitor receives the personal requested information within 24 hours after making the request. • Lead qualification and lead funnel management process has improved by measuring the click-through activities • Fast follow up and automated new and known contacts events • Valuable addition to CRM • Accelerate and improve lead funnel management

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